The Year of the Banana

It’s my own decision. I have not seen it proclaimed on any calendar or news site.  I am posting this for my own benefit, and if it helps you – great! For me, 2012 is officially The Year of the Banana. Last year, I read “Do The Work” and “The War of Art” by Steven …

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Partnership – Just Do It.

Marketing Mercenary was recently called upon to shoot video for Indianapolis-based 12 Stars Media. They are developing training materials for the Indiana Association of REALTORS, in conjunction with Neupath. Neupath is one of many small businesses housed at the Kokomo business incubator site, Inventrek. I say all that to say this: It’s the complimentary nature …

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Google+ Pages Now Available, and here’s the MM Page!

Many folks expressed hesitation to build an on-line presence on Google+ for their business identity, due to the lack of an equivalent to Facebook’s Fan Pages. Google, in fact, had forbidden companies to set up Google+ profiles. Today, that changed. Google now has “Google+ Pages”, encouraging businesses to identify themselves this way. Apparently, the intent …

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“Community of the Year 2011″ Awarded to Kokomo

Kokomo City Hall in Kokomo, Indiana, October3, 2011. The Indiana State Chamber of Commerce awarded Kokomo the title of “Community of the Year 2011.” In this video, you’ll hear the announcement and related comments from Mayor Greg Goodnight. You’ll also hear remarks from Kevin Brinegar (Indiana State Chamber of Commerce President) and Jeff Cardwell (Kokomo/Howard …

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Max & Relaxin'

Companionship

“God’s earthly creation holds nothing better for the soul than a good and faithful dog.” JR, 9-13-2011. (If you were counting on a business or marketing application to today’s message…maybe you should relax once in a while. Get a dog. Spend some time with him.)

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The Year of the BananaPartnership – Just Do It.Google+ Pages Now Available, and here’s the MM Page!“Community of the Year 2011″ Awarded to KokomoCompanionship

Jan
02

The Year of the Banana

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The Year Of The Banana

The Year Of The Banana

It’s my own decision. I have not seen it proclaimed on any calendar or news site.  I am posting this for my own benefit, and if it helps you – great! For me, 2012 is officially The Year of the Banana.

Last year, I read “Do The Work” and “The War of Art” by Steven Pressfield. Both of those works talk about defeating Resistance, and producing results in your vocation, hobby, or other of life’s goals.

This morning, thanks to a link that was tweeted by my writer friend Erik Deckers (@edeckers), I landed on the blog of another writer by the name of Jeff Goins. Goins’ post was called “The Last Writing Prompt You’ll Ever Need.” and it lead me to his e-book, which I’ll let you discover on your own. The e-book was very similar to Pressfield’s work, with a kinder, gentler style.

With Goins’ material fresh in my mind, I started to make breakfast. I began thinking about how long it has been since I updated this blog. In my hand at that moment was a banana. Read the rest of this entry »

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Nov
19

Partnership – Just Do It.

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Kit Wessendorf and Greg Bell

Kit Wessendorf and Greg Bell

Marketing Mercenary was recently called upon to shoot video for Indianapolis-based 12 Stars Media. They are developing training materials for the Indiana Association of REALTORS, in conjunction with Neupath. Neupath is one of many small businesses housed at the Kokomo business incubator site, Inventrek.

I say all that to say this: It’s the complimentary nature of these various businesses that have brought them together (MM included), and their willingness to seek help with certain tasks, instead of “doing it all in-house”. The direct benefit will be some great training tools at very reasonable cost. The side benefits will be the relationships formed and renewed, that can lead to further business or referrals for future opportunities in multiple directions.

To paraphrase “Hannibal” Smith from The A-Team, “I love it when a team comes together!”

Pictured are Kit Wessendorf, producer for 12 Stars Media, left, and Greg Bell, former Kokomo sportscaster from WIOU and Z92.5 fame, on the right. They are recording voice-overs for the “non-talking-head” segments of the training videos. Marketing Mercenary supplied the audio equipment, set-up help, and comic relief, of course.

Also present was Kathy Harbaugh, Indiana Association of REALTORS, (former VP of the REALTORS Association of Central Indiana in Kokomo), and Don McCreary, Neupath.

It was great seeing Greg and Kathy again after several years. I worked at Z92.5/WIOU while Greg was the sportscaster there. I met Kathy when I first started my own business, producing virtual tours for various realtors in Kokomo and surrounding areas. We have all progressed in various ways, but are all still doing things we love and value.

Who knows? There may be room for you in the next project!

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Nov
08

Google+ Pages Now Available, and here’s the MM Page!

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Many folks expressed hesitation to build an on-line presence on Google+ for their business identity, due to the lack of an equivalent to Facebook’s Fan Pages. Google, in fact, had forbidden companies to set up Google+ profiles.

Today, that changed. Google now has “Google+ Pages”, encouraging businesses to identify themselves this way. Apparently, the intent is to make it possible for businesses and individuals to connect and share (via the Circles) in the same fashion.

Marketing Mercenary has claimed a Google+ Page. The icon above is our Google+ Badge. You can click on it, and it will take you to the new page. At least initially, we intend to post similar content to Facebook and Google+. Why the redundancy? It’s about your preference. You pick the platform you like. We’ll do our best to be there for you.

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Oct
04

“Community of the Year 2011″ Awarded to Kokomo

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Kokomo Community of the Year videoKokomo City Hall in Kokomo, Indiana, October3, 2011. The Indiana State Chamber of Commerce awarded Kokomo the title of “Community of the Year 2011.” In this video, you’ll hear the announcement and related comments from Mayor Greg Goodnight. You’ll also hear remarks from Kevin Brinegar (Indiana State Chamber of Commerce President) and Jeff Cardwell (Kokomo/Howard County Chamber of Commerce Chairman).

Marketing Mercenary shot, edited, and delivered this program to you via YouTube.com. Please click the image to watch.

 

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Sep
27

Companionship

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Max & Relaxin'

Max

“God’s earthly creation holds nothing better for the soul than a good and faithful dog.”

JR, 9-13-2011.

(If you were counting on a business or marketing application to today’s message…maybe you should relax once in a while. Get a dog. Spend some time with him.)

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Aug
29

The Wind Can Blow

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The Wind Can Blow

The Wind

We are grateful for the things for which we have worked hard, fought, struggled.

We give thanks for the people and possessions that deep down, we feel we could someday lose.

In your life, what are you taking for granted? Think about something you never think about losing.

Give thanks for that today.

 

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Aug
20

UNDER CONSTRUCTION

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J.R., the Marketing Mercenary

"JR" - The Marketing Mercenary

If you used “www.marketingmercenary.net” in the past to see J.R.’s blog, you can still get there temporarily by entering http://exactlyjr.wordpress.com/

Please come back soon to see the new
Marketing Mercenary website!
You’ll get information about marketing products and services, along with my blog, to keep you up-to-date, inspired, and perhaps amused.

You’ll also be able to access www.bestpropertymarketing.com, our great service for stunning virtual tours and other tools for Realtors, For Sale By Owners, and businesses!
~AND~
See the launch of www.localplusmarketing.com, the one-stop-shop to bring in all the local business you can handle!
Call (765) 997-TOUR (8687), or send a message to workingjr@gmail.com for more information.

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Aug
18

Keep Working – EOM

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“EOM” means “End Of Message”

All right. Context is everything. I am reading “Do The Work!” by Steven Pressfield

Not enough? Research is not work. Revision is not work.

Thank you, Michael Reynolds, for recommending the book.

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Aug
06

How To Keep Up On Your Blogging

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Helicopter Keeping Up with Boat Race

Can You Keep Up?

A common blog article topic usually comes forth on the InterTubes as “What to Write About When You Don’t Know What to Write About.,” or “How to Overcome Bloggers Block.” The most common suggestion I have seen is to keep a file or folder of ideas for future articles. When inspiration comes, write down as many topics or specific ideas as you can. Then, you’ll have numerous ideas for future dry spells.

You should definitely do that.

But to boost your output even more, I’m going to take a different angle on that idea today. This particular strategy takes some work, but the payoff is double, compared to the “idea bank.” Read the rest of this entry »

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Jul
27

Top 4 Things You Might Read Here

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Ja, det er jo ikke det værste sted at holde pa...

More content is coming soon, that fits one or more of the following categories:

  • fun
  • useful
  • inspiring
  • ridiculous

I just want you to know that I haven’t quit on my blog. I’ve been mighty busy with numerous projects (grateful to God for that), but haven’t spent any of my free time right here. Feel free to post any comment you like. (Please keep it clean.) Thanks for reading! –JR

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