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Archives for : March2011

MMMM Food for Thought – Systems

It’s Marketing Mercenary’s Monday Morning, and this is what I’m chewing on.

MMMM Food for Thought: Systems

Food for Thought

First thing this Monday morning, I scratched my head, figuratively. I know a couple of things that I have to accomplish today, but I don’t have a clear picture of the things that are required to hit the ground running.

The sad thing is that, last Friday, I neglected the habits and systems that I have in place. Today, I need to backtrack, review notes, and plan . Then, I’ll have the picture I need to get rolling today, and through the week.

Whenever humanly possible, don’t neglect your business and personal systems. They are there so that your progress is smooth and continuous.

What often trips you up, and keeps you from making smooth progress toward your goals?

Don’t Get Dis-Carded

After hearing Travis Sims speak recently, and quoting his simple terms for networking success, I invited him to write a more thorough explanation of his “spin” on using business cards. He generously supplied the following words for your consideration. Thank you, Travis! Read on…(MM)

Business Card Discarded

Dis-Carded

First of all, the business card is the single most powerful business tool in the world – one that you can have custom made to fit your needs. It is a tool that everyone has and you wouldn’t be caught dead without.  It is also the cheapest form of advertising you can do; so why do most of us misuse it?

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MMMM Food for Thought – Catch Up

It’s Marketing Mercenary’s Monday Morning, and this is what I’m chewing on.

Catch Up

Food For Thought

Having just returned from a vacation trip, I’m “playing catch-up” today.

A few days “off the grid” has left me with a lot of tasks to accomplish, and several people to contact.

In a broader sense, I’m thinking about other areas where I should focus some of my energy…

  • With what technological trends have I fallen behind the curve?
  • Which marketing trends should I be researching, in order to best help my clients?
  • Which networking partners have I not “touched” in a while, to bring them value, or to simply know what’s going on in their world?

Today, I ask you the same questions I’m asking myself: In what areas do you need to catch up? And what’s your first step toward making progress in at least one area?

MMMM Food for Thought – Effective Networking

It’s Marketing Mercenary’s Monday Morning, and this is what I’m chewing on.

effective networkingf

Food For Thought

At a Rainmakers leadership event, I was privileged to hear Travis Sims. Travis is managing director of Business Network International (BNI) for the state of Indiana.

Travis put his recommendations for effective networking under five simple rules. Can powerful business networking be that easy? Perhaps. These networking topics represent Travis’ own strategy for any event:

  • Arrive early & stay late.
  • Meet a lot of people.
  • Don’t pass your business card unless asked.
  • Seek out the BEST 3 to 5 best referral partners.
  • FOLLOW UP – build relationships with those 3 to 5 people

That’s it! Of course, we could talk a lot more about some of these items, but I appreciated the simple, straight-forward framework. Tell me what you think in the comments. And have a great week!

MMMM – Food For Thought: Motivation

It’s Marketing Mercenary’s Monday Morning, and this is what I’m chewing on.

Motivation is not the same as enthusiasm

Food For Thought

“Motivation is not the same thing as enthusiasm. When you have no enthusiasm, when you are discouraged, when things look bleakest, and you STILL take action towards your goal–that is motivation.” –Dr. Sander Marcus

When I saw that quote this weekend, it really got me thinking.

Enthusiasm is an attractive quality. However, I don’t always have it in abundance. But I still need to move forward in my business, my health, and my spiritual life,  just to name a few areas.

So, my challenge to myself and to you today:  Stay motivated! No matter what your level of enthusiasm, take the action(s) you need to take to move ahead. I think we’ll each notice that progress can bring new enthusiasm.

Diagonal Clouds

Just wanted to share a photo I captured last November of a beautiful scene that followed the sunset. It will work as a wallpaper for your widescreen monitor. Enjoy it, and have a fantastic week!

diagonal clouds

Diagonal Clouds