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Archives for : May2011

11 Money-Making Ideas for a Rainy Day

Marketing Mercenary Money-Making Ideas

Money-Making Ideas

In the context of yesterday’s storms and today’s rain, Marketing Mercenary suggests that you create an attention-getting promotion for you business today!
For example:

Rainy Day Specials

  • Banks offer a bonus service or gift for opening a savings account – today only!
  • Insurance agents offer a gift card or other incentive for purchasing home-owners insurance, or adding a flood insurance rider – today only!
  • Department Stores offer a deep discount on boots (you know, not the high-heel kind – the utility kind)
  • Realtors offer to help prospective client find a new home in a higher, drier area – OK, this may take longer than a day…
  • Remodeling Companies offer a discount on shower enclosures and installation. Get it?
  • Massage Therapists offer a discount to help alleviate the jangled nerves brought on by lightning and thunder and jumbled schedules. Offer discounts to FARMERS that are stressed out from waiting for the weather to clear – today only! Offer discounts to power company personnel that have worked overtime to help the public, clearing downed trees and power lines – OK, offer similar discounts all the time.

Clean-Up Specials

  • Grocery Stores offer discounts on paper towels, floor cleaner, Lysol, etc. – anything needed to clean up muddy and water-damaged areas – today only!
  • Car Washes or Detail Centers offer a two-for-the-price-of-one deal – today only!
  • Disaster Recovery providers – OK, you’re pretty well set. Just sponsor the local radio weather forecasts for the rest of the Spring and Summer.
  • Carpet Cleaning Services offer multi-room specials – through the weekend only!
  • Landscaping companies offer clean-up specials, to remove debris from flower beds and other areas – through the weekend only! (You won’t be doing any mowing for a few days, anyway.)

I hope this got you thinking how you can help folks out, have a little fun, AND bring attention and revenue to your business in a good way. Be safe!

For help with any of these ideas, or with developing unique marketing tools and strategies for your business, contact the Marketing Mercenary!

MMMM Food For Thought – What You Put In

What You Put In

Food For Thought

It’s Marketing Mercenary’s Monday Morning, and here’s what I’m chewing on.

Many, many times, you’ve heard people say, “You get out of it what you put into it.” It seems to be universally true. I think it’s most often used in terms of a civic organization or a self-improvement strategy – some effort to better one’s community or personal situation. I most recently heard it in terms of Rainmakers, one of the business networking groups to which I belong.

It seems that, in various situations, some frustrated folks might think, “I’m putting A LOT into it (whatever IT is), and not getting a lot out of it!”

In that case, it’s time to evaluate the quality of what you’re putting into “it.” You might be putting forth enough effort, but not putting the right kind of effort into “it.”

What do you think? Are there times when you made an adjustment in your efforts or attitude, and it made all the difference?

MMMM Food For Thought – Making Music

MMMM Food For Thought - Making Music

Food For Thought

It’s Marketing Mercenary’s Monday Morning, and here’s what I’m chewing on.

I recently watched an on-line video featuring a musician I know. He was playing  a gig in a small club, and it was a style of music I had not heard him play before. It was brilliant.

It got me thinking about a musician’s life. Until they’re superstars, wouldn’t most musicians have to try to find constant work (gigs), in order to make a living?

Forgive me for looking at this topic in a “perfect world” manner…I know about the possibility (or certainty) of rejection…not everyone will love your music. But music is a thing that brings joy to the giver and the receptive listener.  Ideally, making a living making music could be a thing that results in a lot of happiness.

What part of your job or vocation could be like making music? Is there some activity that brings you joy every time you do it? For me, it’s video production. I’m very good at it. I enjoy it. My clients for video production give me great feedback. I’m happy to say that video production is growing in my product mix – I’m serving more video production clients. (This is not a commercial, just my example.)

If it turns out well, and it makes others happy, or helps them in some way… shouldn’t  you do more of that?

This week, make more music. ROCK ON, my friends!

MMMM Food For Thought – A “You” Problem

MMMM Food For Thought

Scott Manning

It’s Marketing Mercenary’s Monday Morning, and here’s what I’m chewing on.

At a business seminar I recently attended, Scott Manning of Manning Methods LLC said the following:

“If it stops you, it’s not a business problem, it’s a YOU problem.”

What do you think of this statement? Is it true, or is it one of those things that business gurus say to prod you into thinking more deeply about your particular challenges?

To contact Mr. Manning directly:

Scott Manning
President, Manning Methods, LLC
email@nobsindy.com

He also leads the Glazer-Kennedy Insider’s Circle, Indianapolis Chapter, which can be found on-line at http://www.nobsindy.com/