Jun 22
The rain can stunt the low-lying portion of a field of growing corn or soybeans, but the rest of the crop does better! This is like our time spent filling orders vs. time spent loading our minds with new business ideas, new techniques, and productivity advice!
Jun 06
It’s Marketing Mercenary’s Monday Morning, and here’s what I’m chewing on. I made a mistake. I called a client, and told her something. It could have caused her to rearrange her schedule. A short time later, I realized my mistake. I could have saved face, and let it seem like I knew what I was …
May 26
In the context of yesterday’s storms and today’s rain, Marketing Mercenary suggests that you create an attention-getting promotion for you business today! For example: Rainy Day Specials Banks offer a bonus service or gift for opening a savings account – today only! Insurance agents offer a gift card or other incentive for purchasing home-owners insurance, …
May 23
“You get out of it what you put into it.” Are you putting in the right stuff?
May 16
It’s Marketing Mercenary’s Monday Morning, and here’s what I’m chewing on. I recently watched an on-line video featuring a musician I know. He was playing a gig in a small club, and it was a style of music I had not heard him play before. It was brilliant. It got me thinking about a musician’s …
May 09
Marketing Mercenary Monday Morning – Food for Thought: It’s a “You” Problem.
Apr 25
It’s Marketing Mercenary’s Monday Morning, and here’s what I’m chewing on. Danny O’Malia, customer service expert and former head of O’Malia Foods, spoke at the Rainmakers Kokomo Biz2Biz event last Thursday. He told us that one of his favorite customer service recommendations is this: “Respond unbelievably fast.” This kind of approach shows customers and others …
Apr 23
Productivity Getting In The Way – Actually, it’s the Cubs game.
Apr 18
“You can’t just put on a cape and expect to fly.” What does that mean?
Apr 11
This afternoon, I was working in my home office. Looking past the top of my laptop, I can see out the window next to my desk…