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No more clicking “Like” or…NOT clicking “Like”

Today (02-24-2016), Facebook is rolling out an expanded set of emoticons called “Reactions”. The intent is to convey a broader range of emotions, beyond clicking LIKE or… just not clicking anything.

Facebook’s new “Reactions” buttons: Like – Love – Haha – Wow – Sad – Angry

facebook-new-like-emotion-buttons

I’m not going to pass judgement yet on whether it’s a good idea/bad idea. I’m curious how having five new “Reactions” will play out in conversations on topics that are important to people. For example, will this be the improvement that Facebook believes folks want? Or, will it just be another way to mire discussions in negativity?

“Why did you click “Haha” on this story about animal abuse? #disgusting”
“I didn’t, you tool! I was laughing at comments from my friend who shared it!”

Did Facebook go far enough? What do you think is missing? My immediate reaction is that Facebook should have also included a “Seriously?” face. Many folks would describe this as the “Eye Roll”, but I would prefer more of a scowl, personally.

(COMING SOON: Body language “Reactions” such as “shrug”, “facepalm”, and “turns to leave”. I’m just kidding. That’s not really happening, as far as I kow. However “facepalm” would be a big help. But I digress…)

I think the emoji for “Seriously?” could use some improvement, and perhaps Facebook can do better. The folks at emojipedia.org  believe that the “dissatisfied face” is the way to convey the reaction, “Seriously?”

Seriously-emoji

“Dissatisfied Face” Emoji from emojipedia.org

In order to post a “Seriously?” in a text or comment field, use these symbols: ಠ_ಠ

You’re welcome.

What “Reaction” do you think Facebook should have included? Which one of the new “Reactions” makes you think, “Wow, FINALLY, I can express my feelings!”

Facebook’s New “Save” Feature

Figure 1

Figure 1

When I began to surf the Facebook news feed this morning, I noticed a new item in post menu: “Save…” (See Figure 1)

So, I started looking around the screen for other changes, and found the “Saved” item in the left column, in the main section below my name.

The explanation screen you see when you first click on “Saved” in the left menu bar explains it like this (see Figure 2 below):

“Save links, places, music, and other things for later. Only you can see the things you save. You can choose if you wan to share them.”

Seems like perhaps life just got easier. I wanted to jump right in and see if it was true! (If you want to cut right to the chase, see THE GOOD NEWS & THE BAD NEWS below.)

GETTING STARTED

Right away, I saw that you can’t SAVE just any old post you want. The explanation screen (Figure 2) offers the following list across the top:

Links – Places – Music – Books – Movies – TV SHows – Events

Figure 2

Figure 2

But how does this really work? After perusing my entire news feed for about 30 minutes, I found that the “Save” option only occasionally appears in the post menu (that little downward arrow in the upper left corner of each post – see Figure 2 again).

Apparently, at this time, Facebook allows you to SAVE stories someone posted using a link from another site. You can also SAVE a “shared” post from a fan page.

I noticed that I could not SAVE:

  • Text posts from friends
  • Photos posted by friends
  • Photos shared from fan pages

This last item makes the new feature especially confusing. The confusion comes from the fact that almost every article or blog post on-line – especially from Facebook fan pages/business pages – features a photo. As you scan down through your news feed, these kinds of posts look almost identical:

  • Photo posted by your friends
  • Photo shared by your friends from another friend
  • Photo shared from a fan page or business page
  • Check-Ins at businesses or locations
  • POST shared by a friend from a fan page or business page (S)
  • POST liked by a friend from a fan page or business page (S)
  • POST submitted by a fan page or business page (Some can, some can’t – still working on this.)
  • POST from a blog shared on Facebook (S)
  • News article from any source outside of Facebook (S)

Even though these appear REALLY similar because they feature a photo, only the items marked with an (S) can be SAVED with this new feature.

I looked for “Save-able” items in a couple of the Facebook Groups in which I participate. It seems that “Save” is not available inside Groups, even if the posts match the kinds of Save-able posts listed above.

THE GOOD NEWS

So far, I am very interested in using this feature. Of course, I can utilize it for items that match my personal interests. I’m actually more excited to try it for organizing information that will help me continue my business growth (helpful articles, tips and tutorials). In addition, I’ll be able to easily retrieve posts and links that I can use for the several fan pages for which I gather content on a regular basis.

Even better – a “Share” button appears below many of the items I’ve SAVED (see Figure 3). I don’t have to click on a SAVED item, and find the “Share” button in the original post. I can directly and easily share it on my wall, send it to a friend, or share it to a group or fan page that might find it valuable.

facebook-save-share-feature

Figure 3

THE BAD NEWS

However, the challenge of remembering the kinds of things you can and cannot “SAVE” will build frustration, and cause many folks to just ignore it. I expect that Facebook will continue to evolve this feature to make it easier, but I hope they move quickly. Already, the info screen above declares you can “Tap the Save icon…”, but I found no such icon anywhere at this time.

Just like almost any topic, if you search Google, you can find a huge number of articles and videos that will go into great detail about how to use Facebook’s new SAVE feature for various purposes.

And, since this is a marketing blog, I would be remiss not to include a link to one detailed article that I found very informative. Here is Mike Gingerich’s post from yesterday on the Business 2 Community blog:

http://www.business2community.com/facebook/facebook-save-feature-use-content-curation-0969609#!bzUx1E

I hope you find Facebook’s new “Save” feature useful. The more folks that use it, the more likely Facebook will be to improve upon it, and integrate it better into our Facebook experience. Without a doubt, Facebook will use the items we SAVE to further personalize the content that appears in our news feeds, as well as the advertising it shows each of us.

Failure to Launch – A Tale of Facebook Frustration

If you have started a Facebook Fan Page, congratulations! Fan Pages can be a great platforms for interacting with your audience. Fan Pages can be wonderful tools to find new fans and potential customers. A Fan Page can be an occasional activity for your marketing person, or a daily obsession for your entire staff and “tribe” of fans.

Fan Pages can be launched with a bare minimum of information and engaging content.

DO NOT DO THAT. Seriously, don’t.

I have received four invitations to “LIKE” new fan pages in the last three days. One of them had only started a few days ago, but the description fields in the “About” section were all filled out, and numerous updates about recent activities had been posted.

It was ready.

It had plenty of answers to my questions: What is this organization? How long have they been around? How would I get in touch with them?

The other three all looked very much like my example image, which was actually taken from a page to which I was invited. The names have been omitted to protect the offending parties.

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Grab That Testimonial – Part 2

Capture that testimonial! (See Part 1)
Yes, I’m a professional videographer/director/editor (I could add some more slashes, but that’s enough for now). Why would I suggest that you capture it yourself? Well, you might have a customer standing at your counter, telling you how much your great products and service make their life better.

Get out your phone camera, or Flip Cam, or laptop webcam. Record it yourself, right then, to capture two things:

1) The words and ideas that convey the true emotion your customer is feeling.

2) The ~willingness~ of that customer to share their feelings with you at that moment.
This video clip can be edited to remove the stumbles, or to enhance the audio and visuals. I can add a logo and title at the beginning, your customer’s name where appropriate, and your contact information at the close.
“But what if it’s really noisy and shaky, or the customer had an embarassingly awful time getting their words out?”
DON’T DELETE IT YET.
Let’s use that “outtake” to write a script (or at least an outline) for a reshoot, where the customer can prepare, and we can set up lighting, a microphone, control the background noise, and get a much more professional-looking and great-sounding recording. Once it’s edited, you’ll have a great story to let potential customers hear from one of your happiest clients!
This social proof helps change a person’s mind, from “will they buy from you?”, to “when will they buy from you?” Happy shooting!

For more unbelievable helpful advice, feel free to shoot me an e-mail: jr (at) marketingmercenary.net. Or, call (7650 997-8687.

Grab That Testimonial – Part 1

You may have heard that the personal testimonial is the most powerful way to influence would-be customers to patronize your business. The second-most-powerful marketing tool is a similar testimonial, captured on video. A testimonial is a great example of “social proof”.
You can use the video (or a link to the video) in the following:
  • Social media posts (Twitter, Facebook, LinkedIn, CraigsList, Yelp, or almost any other)
  • E-mail
  • Printed link in your brochure or business card
  • QR code link for mobile consumption
Because of this flexibility, video is a perfect tool for all businesses.
I’m not going to be one of those “marketing experts” that tells you what a great idea something is, without telling you how to accomplish it. Tomorrow: Grab That Testimonial – Part 2 (How and Why)

The “Likes” You Like – Clean-Up Time?

(Post updated on 9/29/2016 to reflect changes Facebook has made since originally posted. Thanks for reading!)

Do you use a Facebook Fan Page to promote your business or organization? On your page, there’s a panel on the right that shows the Fan Pages where you have clicked LIKE. Coincidentally, it’s called “Likes.”

Have you clicked LIKE on the Weird Al Yankovic fan page? Are you personally interested in beekeeping or origami?  Are you a fan of the Dallas Cowboy cheerleaders?thumbs up

I’m not judging. I’m simply here to ask you if these pages reflect the professionalism and personality of your business? Does that include everyone at your business?

I’m also not saying that you should take a vote among your co-workers. I’m suggesting that the LIKES that your Fan Page displays be focused on pages that would be appealing to the largest number of your customers. Visitors to your fan page should only see items that are consistent with YOUR brand image.

So, if your brand image is all about fun, you might actually click LIKE on Weird Al’s fan page, and show that goofy mug on your page. But if your brand image is about helping homeowners save money, you might restrain your LIKES to DIY fan pages, big box stores like Lowes and Menards, and financial services.

What if you’ve already clicked LIKE on the “horrorcore” hip-hop group, Insane Clown Posse? Again, I’m not judging….

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