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No more clicking “Like” or…NOT clicking “Like”

Today (02-24-2016), Facebook is rolling out an expanded set of emoticons called “Reactions”. The intent is to convey a broader range of emotions, beyond clicking LIKE or… just not clicking anything.

Facebook’s new “Reactions” buttons: Like – Love – Haha – Wow – Sad – Angry

facebook-new-like-emotion-buttons

I’m not going to pass judgement yet on whether it’s a good idea/bad idea. I’m curious how having five new “Reactions” will play out in conversations on topics that are important to people. For example, will this be the improvement that Facebook believes folks want? Or, will it just be another way to mire discussions in negativity?

“Why did you click “Haha” on this story about animal abuse? #disgusting”
“I didn’t, you tool! I was laughing at comments from my friend who shared it!”

Did Facebook go far enough? What do you think is missing? My immediate reaction is that Facebook should have also included a “Seriously?” face. Many folks would describe this as the “Eye Roll”, but I would prefer more of a scowl, personally.

(COMING SOON: Body language “Reactions” such as “shrug”, “facepalm”, and “turns to leave”. I’m just kidding. That’s not really happening, as far as I kow. However “facepalm” would be a big help. But I digress…)

I think the emoji for “Seriously?” could use some improvement, and perhaps Facebook can do better. The folks at emojipedia.org  believe that the “dissatisfied face” is the way to convey the reaction, “Seriously?”

Seriously-emoji

“Dissatisfied Face” Emoji from emojipedia.org

In order to post a “Seriously?” in a text or comment field, use these symbols: ಠ_ಠ

You’re welcome.

What “Reaction” do you think Facebook should have included? Which one of the new “Reactions” makes you think, “Wow, FINALLY, I can express my feelings!”

Marketing Mishaps #4 – E-Mail Sale Fail

I received this e-mail yesterday (see image below) from GPS manufacturer TomTom.

Does your company use scheduling apps for marketing messages? If so, you might want to make sure that another person reviews the schedule from time to time.

Don’t get me wrong – I signed on for these e-mails, and appreciate the updates and offers I get from TomTom. But I was shopping for a new GPS for a relative before Christmas. Sending this message on time might have sold at least one more unit!

Have you seen a similar Marketing Mishap? Tell us about it in the comments.

P.S. TomTom’s is currently discounting some of their GPS units. I have no idea if it’s a really long Fall Sale.

UPDATE: Just saw a TV commercial for One-Hour Heating and Air: “Get your furnace ready for winter!” Too late.

TomTom E-Mail Sale Fail

TomTom E-Mail Sale Fail

Bring On 2013! Tips for Snow Day Success

bring on 2013 - happy new yearYou’ve got little to fear in the face of the developing blizzard in Indiana and the Eastern U.S. states on December 26, 2012…

You’ve already beaten the End of the World predictions based on erroneous interpretations of the Mayan calendar.

You’ve also just come through what’s arguably the most hectic, taxing, financially draining time of the year and had a (hopefully) safe, joyful, and successful Christmas.

Way. To. Go.

In fact, you may have some virtual office time at home, due to the storm. I’m going to take the liberty to make some suggestions for an easy-yet-productive Snow Day to help get your 2013 (snow) ball rolling!

1) Watch the multi-tasking! Freedom can bring the temptation to overdo it.

2) Make a list of the things you would LIKE to accomplish today, and place a star (★) next to the three most important items. Work on those first. Actually, Read the rest of this list first – it will probably give you some task ideas.

3) Recharge needed devices, like your mobile phone, flashlight battery, and laptop. Make any other needed preparations for a potential storm-related power failure, including fresh water.

4) Organize your tax information for 2012. Won’t it feel great to beat the tax deadlines by weeks or months?

5) Clean off your desk.

6) Purchase a training resource that will give you a boost for the start of 2013.

7) Write your thank-you notes for Christmas gifts or other holiday festivities.

8) Update your Internet browser or any other software, if needed.

9) Make a plan for a healthier lifestyle in 2013, including exercise, diet, and relaxation. Why wait until New Years?

10) Read your Bible.

11) Search YouTube for a business topic in which you’ve been wanting to make improvements. Watch one video, and bookmark two more.

Many of these have probably been on your “mental list” for a while. Now they’re on your paper list. What other items are you considering that will help you get a great start on 2013?

Feel free to contact JR, the Marketing Mercenary, for help with your 2013 marketing calendar: jr@marketingmercenary.net. Thank you for reading my blog in 2012, and have a blessed and safe New Year.

 

I am very, very calm.

iPhone 5: Keep calm and carry on.

Marketing Mishaps #3 – Special 5-Hour Energy® Edition

I’m not going to spend more than one sentence criticizing how Living Essentials, the folks who make 5-Hour Energy, apparently spun a wheel or threw a dart to choose their new branding character: an Old West sheriff. energy beverage

Maybe just one more sentence: What does that have to do with needing energy??

OK, moving on.

Along with the new branding figure, they began using a new marketing slogan. It’s an “epic FAIL” in my mind. Tell me what you think in the comments below. Their new slogan is “Hours and Hours of Energy.”

No kidding? You sold 9 million bottles a week in 2011, and that’s the best slogan your marketing folks could produce? The only positive thing about this slogan is that it doesn’t appear to be offensive in any way – well, maybe only to marketing folks. Or writers. Or…

I’ve written 10 slogans that I believe  are better than “Hours and Hours of Energy”:

Continue Reading >>

HOT HOT HOT – Quick Marketing Ideas for Today

[warning]Record-setting heat is expected across the Plains today. Is your business taking advantage, with a fun weather-themed promotion? Consider these easy-to-implement ideas.[/warning]HOT HOT HOT

OFFER 10% off everything, PLUS another 10% off one item for EVERY DEGREE ABOVE 100! You think people would never root for a 106 degree day? Wrong. (Sorry, friends in Dallas, Texas.)

“Hotter Than Hell” Open House. This is for the business that can get away with something more edgy. Offer visitors Devil’s Food cake and ice water. And, of course, great specials and prizes.

Serve free ice cream and popsicles. That’s it – just be a good neighbor. Thank people for coming in, and ask them to please be careful today. Hand them an ice-cold bottled water on the way out. Just show people that you care.

What are your ideas for a HOT HOT HOT day? Note them here, or e-mail Marketing Mercenary (jr@marketingmercenary.net) to bounce your ideas around with someone.

Marketing Mishaps #2 – Know Your Customer

This one is just plain absurd.

castle appraisal adI don’t recall the circumstances under which this ad popped up on the right-hand side of my Facebook screen. I think I could make the case that, no matter what I was looking at or discussing, this ad should have never appeared to me.

Why?

Demographic information can be very precisely targeted in a Facebook ad campaign. You can fine-tune your targeting using demographic terms like:

  • Sex
  • Age (range or exact age)
  • Interests
  • Income
  • Education Level
  • Geographic Area
  • Relationship Status

So, let me give you a thumbnail sketch of ME: I am 51 years old, married, middle-class income, Bachelors degree, have always lived in the Midwest, and have never, EVER expressed any interest in owning a castle. Ever.

How did this ad get presented to me? I suspect the demographic targeting for this ad campaign was left blank. That would be something like placing your ad on radio or TV stations AT RANDOM, without regard to format or audience.

I can’t think of any good reason to do that, except for the possibility that the sponsors of this ad either didn’t know whom they were targeting, or didn’t care to instruct Facebook of those facts.

Course of Action

Continue Reading >>

Top 4 Things You Might Read Here

Ja, det er jo ikke det værste sted at holde pa...

More content is coming soon, that fits one or more of the following categories:

  • fun
  • useful
  • inspiring
  • ridiculous

I just want you to know that I haven’t quit on my blog. I’ve been mighty busy with numerous projects (grateful to God for that), but haven’t spent any of my free time right here. Feel free to post any comment you like. (Please keep it clean.) Thanks for reading! –JR

Productivity Getting In The Way

Cubs Game Interrupts Productivity Interrupts Cubs Game

Cubs Game Interrupts Productivity Interrupts Cubs Game

Actually, it’s the Chicago Cubs game. I’ve started on my Saturday errands and work around the house. BUT the Cubs game starts in just a little while, and I’ve got a lot to do yet. A list of personal and professional tasks await.

I hate when that happens. Well, I’ll just have to be productive for a few more minutes, and see what the day brings. GO CUBS GO! Have a great Saturday.

(BTW, that’s my photo, not some “Google Images” download.)

Sometimes, It’s Necessary

I don’t lie. But there’s nothing wrong with a little judicious exaggeration.
(From “Inherently Obvious,” a non-existent non-fiction book by Jerry “J.R.” Renkenberger.)