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Covfefe drove the world insane, but…

The social media world went insane again today, thanks to a typo tweeted by the #president: covfefe

Hundreds, maybe thousands, of new domains were registered before Noon today. www.covfefecovfefe.com was still available.

Some companies moved swiftly to capitalize on the phenomenon in other ways, such as Teespring.

You can get the non-word printed on just about anything. Order yours today.
It will be forgotten by most folks by the time yours arrives.

But, it will be fun to explain at parties a couple of years from now. Trust me!

https://teespring.com/stores/trump-covfefe

covfefe-t-shirt

Covfefe T-shirts

New Business Has Been THE Business

gulf coast virtual tours fan page
Hey, friends! I realize it’s been quiet over here in Marketing Mercenary land. Since February, I’ve been focusing (pun intended) on my new business adventure, Gulf Coast Virtual Tours. Numerous beautiful homes, beach houses, and condos have been captured by my lenses here in paradise. Now, I have been faithfully serving a handful of my old Marketing Mercenary clients all along, but learning my new surroundings and marketplace has taken priority.

The South Baldwin Chamber of Commerce has obtained my membership, which is a very active, supportive, and fun group of professionals. The Foley Lions Club activities are ramping up as well! Plus, I’m making exercise and health a bigger priority. I can’t stay a desk potato forever…

Just wanted to let you know that’s where the action is. I invite you to check out the website, as well as my Facebook fan page HERE, for Gulf Coast Virtual Tours.

Facebook’s New “Save” Feature

Figure 1

Figure 1

When I began to surf the Facebook news feed this morning, I noticed a new item in post menu: “Save…” (See Figure 1)

So, I started looking around the screen for other changes, and found the “Saved” item in the left column, in the main section below my name.

The explanation screen you see when you first click on “Saved” in the left menu bar explains it like this (see Figure 2 below):

“Save links, places, music, and other things for later. Only you can see the things you save. You can choose if you wan to share them.”

Seems like perhaps life just got easier. I wanted to jump right in and see if it was true! (If you want to cut right to the chase, see THE GOOD NEWS & THE BAD NEWS below.)

GETTING STARTED

Right away, I saw that you can’t SAVE just any old post you want. The explanation screen (Figure 2) offers the following list across the top:

Links – Places – Music – Books – Movies – TV SHows – Events

Figure 2

Figure 2

But how does this really work? After perusing my entire news feed for about 30 minutes, I found that the “Save” option only occasionally appears in the post menu (that little downward arrow in the upper left corner of each post – see Figure 2 again).

Apparently, at this time, Facebook allows you to SAVE stories someone posted using a link from another site. You can also SAVE a “shared” post from a fan page.

I noticed that I could not SAVE:

  • Text posts from friends
  • Photos posted by friends
  • Photos shared from fan pages

This last item makes the new feature especially confusing. The confusion comes from the fact that almost every article or blog post on-line – especially from Facebook fan pages/business pages – features a photo. As you scan down through your news feed, these kinds of posts look almost identical:

  • Photo posted by your friends
  • Photo shared by your friends from another friend
  • Photo shared from a fan page or business page
  • Check-Ins at businesses or locations
  • POST shared by a friend from a fan page or business page (S)
  • POST liked by a friend from a fan page or business page (S)
  • POST submitted by a fan page or business page (Some can, some can’t – still working on this.)
  • POST from a blog shared on Facebook (S)
  • News article from any source outside of Facebook (S)

Even though these appear REALLY similar because they feature a photo, only the items marked with an (S) can be SAVED with this new feature.

I looked for “Save-able” items in a couple of the Facebook Groups in which I participate. It seems that “Save” is not available inside Groups, even if the posts match the kinds of Save-able posts listed above.

THE GOOD NEWS

So far, I am very interested in using this feature. Of course, I can utilize it for items that match my personal interests. I’m actually more excited to try it for organizing information that will help me continue my business growth (helpful articles, tips and tutorials). In addition, I’ll be able to easily retrieve posts and links that I can use for the several fan pages for which I gather content on a regular basis.

Even better – a “Share” button appears below many of the items I’ve SAVED (see Figure 3). I don’t have to click on a SAVED item, and find the “Share” button in the original post. I can directly and easily share it on my wall, send it to a friend, or share it to a group or fan page that might find it valuable.

facebook-save-share-feature

Figure 3

THE BAD NEWS

However, the challenge of remembering the kinds of things you can and cannot “SAVE” will build frustration, and cause many folks to just ignore it. I expect that Facebook will continue to evolve this feature to make it easier, but I hope they move quickly. Already, the info screen above declares you can “Tap the Save icon…”, but I found no such icon anywhere at this time.

Just like almost any topic, if you search Google, you can find a huge number of articles and videos that will go into great detail about how to use Facebook’s new SAVE feature for various purposes.

And, since this is a marketing blog, I would be remiss not to include a link to one detailed article that I found very informative. Here is Mike Gingerich’s post from yesterday on the Business 2 Community blog:

http://www.business2community.com/facebook/facebook-save-feature-use-content-curation-0969609#!bzUx1E

I hope you find Facebook’s new “Save” feature useful. The more folks that use it, the more likely Facebook will be to improve upon it, and integrate it better into our Facebook experience. Without a doubt, Facebook will use the items we SAVE to further personalize the content that appears in our news feeds, as well as the advertising it shows each of us.

Lessons Learned from the County Fair Corn Roast

folks enjoying cornGreetings!

My Lions Club has a tent at the Howard County 4-H Fair (www.howardcofair.com) every year. Every year, we roast and sell corn on the cob to raise money for our scholarship fund. Our fire-roasted corn is, year after year, the best and most popular at the fair. Now, I could wear you out with stories about why we do it the way we do it. Instead, I’ve been thinking about how I could share some of the lessons that I’ve learned by helping as a worker since 1999, and leading the effort for the last few years. So far, I’ve come up with the following three main lessons. I think they can be applied in almost any business.

1) Be Consistent

In years past, when we’ve had to serve roasting ears that were less than great, word spread almost instantly! Our business would fall off the very next night, and some potential customers would come up to the counter and ask, “How’s the corn? We heard it wasn’t very good.” WORD GETS AROUND QUICKLY WHEN YOU DISAPPOINT SOMEONE. Take all necessary measures to deliver your product or service consistently.

2) Have Fun

The crew works better, and produces longer without a break, when the mood is light, and the members in charge are trying to keep a good rapport with the customers, rather than just filling orders. Silliness is OK, as long as it doesn’t keep you from serving.

3) Continue to Improve

Since 1973, the corn roast operation has evolved dramatically. But from one year to the next, the changes are usually more like “adjustments”. Baby steps. The last two years, we have increased the involvement of students and adult volunteers. They have to be trained and supervised a little more, but they become part of a very important group: potential permanent members of the club. They also tell their friends about it, and we get more customers. For you, your continuous improvements can similarly broaden your network and expand your influence in your community and your industry.

If you would like to hear more about what we’ve learned by roasting corn at the 4-H fair, drop me a note at jr (at) marketingmercenary.net. If you’d like to discuss how to better market your business or organization, use the same e-mail, please.

One Surprising Fact That Can Improve Your Marketing and Communications

 

Writing –>> focus –>> better writing –>> better focus.

Simple.

Not always easy, but simple.

We Seriously Love Our Customers… And Those Other People.

happy valentine's day!Happy Valentine’s Day! I love my customers so much, I’m going sweeten this wish with a delicious offer: EXISTING CUSTOMERS can take 20% off a marketing video for your business!

Now, if you’re not already a MM customer, you may say, “Hey, I want a discount, too!” Here’s your treat: Buy a business video at full price (that makes you a customer), and get the second one at 33% off! See the “About JR” tab for contact info.

EXTRA-Special for website visitors: Offer good until 2-21-2014!

Disaster Recovery Plan(s)?

flashlightI hope that your business was not damaged in the heavy weather yesterday. Damaged or not, you might be thinking what I’m thinking today: “I need disaster recovery plans.”

Plans? Why not “plan”? Because we might lose power for a few hours, or overnight. And we might lose power for 48 hours. Or a week. These various scenarios might all require different strategies for business continuity AND marketing!

Different marketing following a disaster? Absolutely. Let’s say that a large part of the area is affected by a severe weather event, and is without power for several days, but road access is restored. Your marketing can no longer be delivered to a portion of your audience via your website, Facebook, or e-mail (some will have mobile access, but many will not). You might have to rely more heavily on traditional forms such as radio and newspaper.

Action Steps:

A) Meet with your key employees, and maybe your vendor reps as well. Brainstorm ways to anticipate and overcome adversity when disaster A, disaster B, or disaster C strike.

B) Want to make a “brilliant” impression on your  clients right now? Get your top 50 customers a really bright flashlight, complete with a spare set of batteries. Alternatively, get them a weather radio.

Have a safe week. –JR

(I can consult with your business on marketing strategies in good weather or bad. See the “About JR” tab for a million ways to contact me, or just message me here: jr (at) marketingmercenary dot net.)

The Hangnail

A hangnail drives you crazy. It catches on your clothing, your coat sleeve, your desk drawer. All day long.

You pick at it because it’s wrong and out of place. It keeps getting worse. Sometimes, it actually hurts.

Don’t you wish your undeveloped mobile marketing was a hangnail?

If it bothered you constantly, you would fix it, wouldn’t you?

If customers would pester you every day, saying “When I view your website on my phone, everything is TINY, and I can’t get around!”, you would work on improving that, wouldn’t you? Because no one wants unhappy customers.

Actually, something far worse is happening, when you have a website that is not suited for mobile delivery: customers move on.

Or, maybe you have a great mobile site, but no mobile loyalty program? No “top of mind awareness” that’s developed from the fact that over 50% of people, ages 18-30, primarily open e-mails on their phones. Do you have a way to reach the huge number of potential customers that use their mobile devices in restaurants and coffee shops?

That hangnail is getting more irritating, isn’t it? It might even be starting to hurt.

Fix it.

It might be as easy as using a plug-in like WPtouch, if your website is built on the WordPress platform. (Depending on your site, that might be just a temporary fix, but it’s fast and free.)

Mobile loyalty programs can be set up using a plastic key tag with a bar code or QR code, e-mail, or many other ways. You could even have your own app developed, which is a very hot trend now. Create your next e-mail campaign, assuming that people will read the messages on their mobile devices. Many of them are.

Would you like to borrow my fingernail clippers?

If you’d like some help with developing your mobile marketing strategy, or developing the tools to do what you know needs done, contact J.R. with Marketing Mercenary.

Open Now – Enrollment for FUELTANK(13)

My excitement in starting this program may only be matched by my gratitude for the people who have helped and are helping make this possible: my coaching program, called FUELTANK(13).

Rather than explaining it here, it would save us both time if you would just click over to the FUELTANK(13) page, read about it, GET EXCITED, and then enroll, of course! I understand, it may be the kind of excitement you feel when you finally get a deep splinter out of your hand, but that’s a WIN too, right?

When you sign up, you’ll get an e-mail soon, welcoming you to the program. It will include payment information and more complete details. You know, the ~real~ exciting stuff. Fasten your seatbelt – it will be a challenging but fun ride, I promise.

 

The Single Worst Habit in Business

We are continually bombarded with options.research

Don’t get me wrong… Many of those options are good. In fact, we often have so many good options from which to choose that we’re paralyzed, trying to narrow our choices down to two or three.

When we finally get down to two or three, we’re afraid of making the wrong decision, and we put it off until we know more.

Unfortunately, due to the nature of business, the economy, the Internet, and the rest of the world, “knowing more” is a constantly moving target. HOW WILL WE EVER DECIDE?

[Aside: If I’m describing any element of your efforts to market your business, just call or message me, and we’ll figure out a way to get you rolling.]

Now, by this point, you probably thought that I was going to say that the single worst habit in business is procrastination. You are close. In today’s business environment, the worst habit is RESEARCH.

“Wait! I have to know what I’m doing before I start something new…!”

Wrong.

You have to make progress, because the best among us are growing and learning by leaps and bounds, CREATING that “something new”. You’re going to have to start trying those new tools, new strategies, new products, etc.

Hang on a second. I don’t necessarily mean brand new to the marketplace. It could be something that’s been around for a while, but you just haven’t INVESTED the time or energy to get your feet wet. Yet.

So, here’s your new habit, starting NOW:

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