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Instagram Adds Emoji to Hashtags – Internet Dead-Ends?

Instagram Adds Emoji to Hashtags – #SocialMedia Dead-Ends?

I really enjoy the progress of tech and the Internet most of the time. However, Instagram announced today that they will include emoji within hashtags on their picture-posting platform.

I can’t wrap my mind around that. I understand the expressive aspect of emoji, for the person adding those characters to their post. However, a benefit of the hashtag is using them to find similar content to that which you’re interested. In other words, clicking on a hashtag is like asking “What else is being said today about the topic of my choice?”

How likely are you to enter #sonsofanarchy<3 instead of #sonsofanarcy, for example? Seems to me that this new development will result mainly in dead-end hashtags. In other words, they look clever or will perhaps illicit a smile when posted, but no one will search for it to reveal more widespread use on that platform. A dead end.

I’m also fairly certain that inclusion of emoji will make #somethingthatsalreaydhardtoread even worse.

Instagram did not bother to explain why they had created this solution-in-search-of-a-problem. Upon searching the webz, I found an article on Venturebeat.com that strongly implies Instagram is just keeping up with the Twitter Joneses:

Twitter, of course, has recently started letting users add Star Wars emojis via hashtags.

(Yikes. Perusing my Twitter stream for about 45 minutes today, I saw no such hashtags.)

Thanks for nothing, Instagram. #futurefail

Marketing Mishaps #4 – E-Mail Sale Fail

I received this e-mail yesterday (see image below) from GPS manufacturer TomTom.

Does your company use scheduling apps for marketing messages? If so, you might want to make sure that another person reviews the schedule from time to time.

Don’t get me wrong – I signed on for these e-mails, and appreciate the updates and offers I get from TomTom. But I was shopping for a new GPS for a relative before Christmas. Sending this message on time might have sold at least one more unit!

Have you seen a similar Marketing Mishap? Tell us about it in the comments.

P.S. TomTom’s is currently discounting some of their GPS units. I have no idea if it’s a really long Fall Sale.

UPDATE: Just saw a TV commercial for One-Hour Heating and Air: “Get your furnace ready for winter!” Too late.

TomTom E-Mail Sale Fail

TomTom E-Mail Sale Fail

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Ja, det er jo ikke det værste sted at holde pa...

More content is coming soon, that fits one or more of the following categories:

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I just want you to know that I haven’t quit on my blog. I’ve been mighty busy with numerous projects (grateful to God for that), but haven’t spent any of my free time right here. Feel free to post any comment you like. (Please keep it clean.) Thanks for reading! –JR

Foggy Scenes in NC Indiana

Here’s a view from 11:00 this morning, in full sunshine.

2010-03-23 Foggy-6

Foggy Morning

You can click through to my other photos on Flickr – the fog/steam was dense through the morning, then as the sun burned down, it seemed to squeeze more fog out of the fields.

My favorite Christmas decoration

I can’t remember where I got it. Mom probably gave it to us when my wife and I got married. I entered it in an “Ugliest Christmas Ornament” contest once. It came in third.

It used to have a loop, for hanging on the tree. Now, it’s just a decoration. It’s about 2.5″ tall. I call it “Christmas Clown Alien” because it looks like a circus clown in a Christmas-colored space suit. I normally put him out with my Kwanzaa Santa. The rest of our Christmas decorations are very conventional.

Christmas Clown Alien“Christmas Clown Alien”

I hope that you and yours had a very Merry Christmas!

An odd term

In this morning’s newspaper, I saw the term “historical preservationist.” “Of course,” I was thinking, “they must be an historical preservationist.” Wouldn’t any other kind of “preservationist” be a fanatical preservastionist? So I looked up “preservationist.” Dictionary.com let me know that the other kind of “preservationist” is a wildlife preservationist.

Exactly 1 other kind of preservationist, besides an “historical” one.

My fingers are exhausted from typing “preserv…” Oh, forget it.