I was reading Jeff Goins’ blog about writing and being a writer. He recently posted an article about building a “platform” of content that people come to anticipate and appreciate. Perusing the readers’ comments, I ran across this statement, and I think it’s a gem, a thing of beauty: “So I have found peace in …
Category Archive: Productivity
Feb 15
Commercial Virtual Tours – Marketing Benefits
In the last several weeks, Best Property Marketing (our Virtual Tour and Real Estate marketing service) experienced a surge in Commercial Virtual Tour business. These have been strictly buildings in North Central Indiana that are for sale or for lease. The main client for these VTs has been Tom Harrold at Harrold-Chandler Real Estate. Thank …
Feb 15
“Where Ya Been?”
Hello, friends and fans of the Marketing Mercenary! I want to apologize for the six-and-a-half weeks since the last post here. *Whew* I feel better. Don’t you? Instead of making excuses, or even explanations, I’ll just jump in and post some new (and not-so-new) items that will bring us up to date. Thanks for your …
Jan 02
The Year of the Banana
It’s my own decision. I have not seen it proclaimed on any calendar or news site. I am posting this for my own benefit, and if it helps you – great! For me, 2012 is officially The Year of the Banana. Last year, I read “Do The Work” and “The War of Art” by Steven …
Nov 19
Partnership – Just Do It.
Marketing Mercenary was recently called upon to shoot video for Indianapolis-based 12 Stars Media. They are developing training materials for the Indiana Association of REALTORS, in conjunction with Neupath. Neupath is one of many small businesses housed at the Kokomo business incubator site, Inventrek. I say all that to say this: It’s the complimentary nature …
Aug 06
How To Keep Up On Your Blogging
A very different approach to the “What to Write About When You Don’t Know What to Write About” blog article: Photography.
Jul 06
Reload: Create A New Product
Create some new products or services! Create a joint venture with a new partner, and take over a great new market for both of you.
Jun 22
Mid-Week Reload: A Flood of Productivity?
The rain can stunt the low-lying portion of a field of growing corn or soybeans, but the rest of the crop does better! This is like our time spent filling orders vs. time spent loading our minds with new business ideas, new techniques, and productivity advice!