Archives for : Virtual Tours

New Business Has Been THE Business

gulf coast virtual tours fan page
Hey, friends! I realize it’s been quiet over here in Marketing Mercenary land. Since February, I’ve been focusing (pun intended) on my new business adventure, Gulf Coast Virtual Tours. Numerous beautiful homes, beach houses, and condos have been captured by my lenses here in paradise. Now, I have been faithfully serving a handful of my old Marketing Mercenary clients all along, but learning my new surroundings and marketplace has taken priority.

The South Baldwin Chamber of Commerce has obtained my membership, which is a very active, supportive, and fun group of professionals. The Foley Lions Club activities are ramping up as well! Plus, I’m making exercise and health a bigger priority. I can’t stay a desk potato forever…

Just wanted to let you know that’s where the action is. I invite you to check out the website, as well as my Facebook fan page HERE, for Gulf Coast Virtual Tours.

New Business… New Business Card

gulf coast virtual tours business card

UPDATE: I’m still rocking on the Gulf Coast! It’s now December 2017, and I’ve changed my mailing address and phone:

Gulf Coast Virtual Tours
2651 S. Juniper Street, Suite #101,
Foley AL 36535

Phone: (251) 304-9228
(old phone number will remain active for family & friends)

Now, back to the original post…

Although it’s been rolled out on Facebook for a couple of weeks now, I’m posting here today to announce that my wife and I have moved to the Alabama Coast! We’ve been dying to move for years, and finally made the jump less than a month ago.

As my new independent business, I’ve started Gulf Coast Virtual Tours. The goal is to help increase the quality and effectiveness of local real estate marketing using my 10 years of experience in Real Estate photography and Virtual Tour production. And make a little cash doing it! (You know, to support my gadget addiction, after we buy the home of our dreams.)

As you can see from the pictured business card, I’m keeping the MM e-mail address and phone for now:
JR (at), and (765) 210-6893.

You may wonder if I’m planning to continue my small business marketing services. The answer is a definite YES, but I’m focusing 99.999% of my energy right now on building a customer base for Gulf Coast Virtual Tours. You can have complete confidence that I will attend to any MM projects still in progress. In fact, I’ll be finishing a website this month, and have a new video client just getting started.

I’m thankful to God for safety through a hectic and demanding move, and that the communities of Gulf Shores and Foley, Alabama have been very welcoming, as we knew they would be.

Any questions?


Preparing Your Home for a Successful Virtual Tour

Preparing Your Home for the Virtual Tour Producers

There are many information resources available regarding staging your home for sale. This article will reinforce the most important of those guidelines, and hopefully add a few new items to your “to-do” list that are specifically designed to help you have a beautiful and successful Virtual Tour!

Preparing for your Virtual Tour“According to a national 2011 survey done by Home Gain, a $290 cleaning investment gives a $1,990 price increase, or a 586 percent return!”

(From the Reinventing Space blog article by Julea Joseph:

So if you’re wondering if anyone will notice that you cleaned (or had someone clean) the domes on your closet light fixtures, or dusted the window sills even if you never open the blinds, the answer is YES.

Will those minute details show up in a Virtual Tour? Perhaps not. The point is that your attention to detail will go a long way toward making a great first impression, whether it’s on-line or at an Open House or showing.

Everyone will tell you to eliminate “clutter”, like a heap of children’s toys in the corner of their room, or that stack of video games on your TV stand. Here’s a further tip: Wall shelves and tables that contain knick-knacks more than one row deep are no longer “decor” – they are now “storage units”. And that’s just what they look like. If you can’t pass your cell phone (the width, not the thickness) between the items, move some of them to storage. I don’t hate “Precious Moments” figurines or bowling trophies…but the Virtual Tour is not the place to show off your collection.

Continue Reading >>

Top 4 Things You Might Read Here

Ja, det er jo ikke det værste sted at holde pa...

More content is coming soon, that fits one or more of the following categories:

  • fun
  • useful
  • inspiring
  • ridiculous

I just want you to know that I haven’t quit on my blog. I’ve been mighty busy with numerous projects (grateful to God for that), but haven’t spent any of my free time right here. Feel free to post any comment you like. (Please keep it clean.) Thanks for reading! –JR

The choice is being made.

(First, you may want to see my Sept. 30 post)

“But wait,” you may say. “Marketing Mercenary’s specialty is developing marketing tools for For Sale By Owners. I’m not in a competition, but I do want to sell my house.”The choice being made.

News flash: Every home on the market right now is your competition. Continuously, more homes are being placed on the market, and more are being sold.  Every day, someone makes the choice to buy your home OR NOT. If you’re not using the most effective, big-bang-for-the-buck marketing weapons to promote your home, you’re LOSING.

Invite Marketing Mercenary to put the tools in your hands that you need to achieve your goals for selling your home: 360-degree panoramic virtual tour, home staging, social media, print advertising, video, your-very-own-gosh-darn-website, and more. Take a look at, and call this number:


Let’s get started.

Your Competitors and Me

Shameless plug in 5…4…3…2…

Marketing Mercenary Self-ShotWhy are you waiting? Businesses and organizations are using Marketing Mercenary’s help to amplify their marketing messages and hone their brands. Together we’re improving their tactics and strategies. Sooner or later, one of those groups will be your competitor. Get there first, and strongest.

Upcoming projects:

  • TV commercial for local business, to air on “We Care” broadcast.
  • Website for local business with critical service for commercial and residential customers.
  • Internet video for a local business, reviewing the unique advantages of their featured product.
  • Marketing strategy and sales assistance for local community event.
  • 360-degree panoramic Virtual Tour to market a commercial leasing opportunity.


Call today. The balance of power could shift in your favor right away!

Sell Your Home Today – link

4 Fundamentals of Selling Your Home Today, from REALTOR® Magazine Online.

Very brief, helpful tips. (I really like #2.)

Contact me if you need help! I have a TON of marketing tools at my fingertips that will help you sell your home as fast as possible, including professional staging!

Include holiday decorations in your Virtual Tour?

Let’s say you’re a realtor or FSBO, and you’re preparing to have 360° scenes, traditional photography, and flyers produced  for your  property. You can certainly schedule your marketing media production during the winter holidays, and include the homeowner’s decorations. However, the media will need to be updated immediately at the first of the year, so that the visitors to your listing don’t see outdated images. (“Look – it’s February, and they’re still showing their Christmas decorations…I wonder if these are from Christmas 2009, or if this home has been on the market since 2008??”)

You might prefer to have your 360° scenes, traditional photography and flyers produced before the home is decorated. That way, the attractive scenes that are meant to help sell the home are not outdated at the first of 2010!

To schedule your shoot right away,  call me at (765) 210-6893. For more information about my Virtual Tours and marketing media production, feel free to call. Or, you can click the “Affordable Virtual Tours” link (for realtors), or the “Your Tour Now” link (includes web page design for FSBOs) in the “Blogroll” column on the right. And enjoy your holidays!

A fantastic home via virtual tour

This is via my Affordable Virtual Tours service. I was very happy with how the virtual tour turned out. You can see inside and out if you follow the link for Part 2 at the bottom of the Part 1 screen.

2300 East Harrison, Kokomo – SOLD

Let me know what you think in the comments.