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Commercial Virtual Tours – Marketing Benefits

In the last several weeks, Best Property Marketing (our Virtual Tour and Real Estate marketing service) experienced a surge in Commercial Virtual Tour business. These have been strictly buildings in North Central Indiana that are for sale or for lease.

office building reflection

The main client for these VTs has been Tom Harrold at Harrold-Chandler Real Estate. Thank you, Tom, for your business and your trust in us!

Here’s an example: 1626 E. Jefferson Street, Kokomo (The “Guyer the Mover” facility)

We’ve also submitted quotes for other Commercial clients, and hope to continue to grow in this area. If you know a commercial property manager in Central Indiana, we would appreciate the chance to demonstrate the value of using Virtual Tours to increase their marketing impact.

Briefly, some of the benefits of including a Virtual Tour with your Commercial Real Estate listing:

  • This marketing tool can help show the layout and flow of a property, as well as the condition of a property, and approximates the experience of “being there.”
  • An excellent method of qualifying your prospects. If they’ve seen the Virtual Tour, then call for a visit, that means they are sincerely interested.
  • They show the potential buyer that you are serious about selling or leasing the property!
  • Their marketing impact and visual appeal is superior to a slide show of still images.
  • The web link for a Virtual Tour can easily be posted to Facebook or Twitter, or e-mailed to an interested shopper!

Commercial Virtual Tours start at $200*, which includes 4 Hi-Res panoramic “spins” (up to 360°) plus 10 still images. For additional cost, we can provide up to 30 combined images (spins and stills). Your tours can also include dimensions, feature descriptions, maps, and floor plans. For more information, contact JR via (765) 997-8687, or jr@bestpropertymarketing.com. Thanks for your interest! (UPDATE: We now include 5 Hi-Res “spins” per basic commercial tour at the $200 rate.)

*Typical. Multiples or special applications can drive the investment even lower!

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Comments (4)

  1. Hi: Great article – you’re so right. One of our local realtors leased an entire floor of office space within a week after posting an *interactive* virtual tour. All virtual tours are not created equal, you know.. 😉 ShareMy360.com allows anyone to embed videos, slideshows, pdf documents, audio – almost anything you can post online can be included in an interactive virtual tour. Plus, it’s free. Please check this link for a sample real estate tour: http://sharemy360.com/tour.php?k=JUwQQtYwmjvjGWTt3Zh9ApeWtu7T7LzH Thanks so much!

    • J.R.

      Kimberly – Thanks for your comment, and your support. You are correct when you say that all virtual tours are not created equal. I reviewed two of the tours posted on your site, and found them to have good base images (the main panoramic images), but numerous still images were missing when I clicked on the camera icons. In addition, several of the video segments were very shaky. I realize that these could have been produced by your customers. With regard to that, the great majority of customers should trust a professional photographer, videographer, and virtual tour producer to create their virtual tours. It’s one thing to craft a “class project” for school, but it’s entirely different to create what could be the most important marketing piece for the sale or lease of a particular property.
      I invite you to review this virtual tour we recently produced for the Howard County Historical Society: http://howardcountymuseum.org/occasions.php. While it contains less interactive elements than sharemy360 tours, the images are all of very high quality (please click “full screen”). The interactive links are moderate in number, and the tour can be viewed on it’s own page or embedded in a customer’s website, like the tour I linked. I look forward to hearing any further thoughts or questions.

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    • J.R.

      Hi, google adsens. I have to say that’s a pretty unusual name.

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