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Compelling Telling – Your Story, Part 2

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The story about your product or service is actually a story about you and your customers.

Does that help? Your product or service would not exist without you AND your customers.

Let’s dig a little deeper.

A story about your product is really about “you.”

  • your suppliers – what motivates them to provide their absolute best?
  • the gal who developed the product – what problem was she trying to solve?
  • the guy who made the manufacturing breakthrough that allowed you to bring your item to market much cheaper than anyone else – what unexpected turn of events led him here?

Or, perhaps the product story is actually about your customer:

  • the customer came to you with a need – what did you have to do to fill it?
  • the customer made a suggestion to improve your product – how did you respond that helped you keep the customer happy?
  • a major customer left you without a word – you’re seeking feedback, because it’s sink or swim!

Or, the product story came from a cooperative effort:

  • you and your customer
  • you and your supplier
  • you and your competitor

Here’s a good one.

Jane Hutchinson of Spotless Commercial Cleaning (www.spotlessjane.com) told me a powerful story that came from a visitor to one of her clients’ facilities. The client had extremely high expectations for the facility’s appearance. Jane’s team had been cleaning the facility for a few weeks, and the client was satisfied.

One day, the owner’s mother stopped by for a visit. She happened to use the ladies’ room on her way out. Before she left, she remarked to the ower, “You FINALLY hired someone who knows how to clean a restroom!”

Needless to say, the client is VERY satisfied, and Spotless Jane has a great story to tell. In fact, it could lead to some great marketing…the client could tell this story to every single customer with a door emblem that says, “Our restrooms are MOM APPROVED!”

Do you have a “Mom” story?

Next week: Ideas to help you tell stories on a regular basis.

The story of your product or service is actually a story about you and your customers.

Does that help? Your product or service would not exist without you AND your customers.
Let’s dig a little deeper.
A story about your product is really about “you.”
your suppliers – what motivates them to provide their absolute best?
the gal who developed the product – what problem was she trying to solve?
the guy who made the manufacturing breakthrough that allowed you to bring your item to market much cheaper than anyone else – what unexpected turn of events led him here?
Or, perhaps the product story is actually about your customer:
the customer came to you with a need – what did you have to create/modify to fill it?
the customer made a suggestion to improve your product – how did you respond that helped you keep the customer happy?
a major customer left you without a word – you’re seeking feedback, because it’s sink or swim!
Or, the product story came from a cooperative effort:
you and your customer
you and your supplier
you and your competitor
Jane Hutchinson of Spotless Commercial Cleaning told me a powerful story that came from a visitor to one of her clients’ facilities. The client had extremely high expectations for the facility’s appearance. Jane’s team had been cleaning the facility for a few weeks, and the client was satisfied. One day, the owner’s mother stopped by for a visit. She happened to use the ladies’ room on her way out. Before she left, she remarked to the ower, “You FINALLY hired someone that knows how to clean a restroom!” Needless to say, the client is VERY satisfied, and Spotless Jane has a great story to tell. In fact, it could lead to some great marketing…the client could tell this story to every single customer with a door emblem that says, “Our restrooms are MOM APPROVED!”
Do you have a “Mom” story?
Next week: Ideas to help you tell stories on a regular basis.

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