Rss

Disaster Recovery Plan(s)?

flashlightI hope that your business was not damaged in the heavy weather yesterday. Damaged or not, you might be thinking what I’m thinking today: “I need disaster recovery plans.”

Plans? Why not “plan”? Because we might lose power for a few hours, or overnight. And we might lose power for 48 hours. Or a week. These various scenarios might all require different strategies for business continuity AND marketing!

Different marketing following a disaster? Absolutely. Let’s say that a large part of the area is affected by a severe weather event, and is without power for several days, but road access is restored. Your marketing can no longer be delivered to a portion of your audience via your website, Facebook, or e-mail (some will have mobile access, but many will not). You might have to rely more heavily on traditional forms such as radio and newspaper.

Action Steps:

A) Meet with your key employees, and maybe your vendor reps as well. Brainstorm ways to anticipate and overcome adversity when disaster A, disaster B, or disaster C strike.

B) Want to make a “brilliant” impression on your  clients right now? Get your top 50 customers a really bright flashlight, complete with a spare set of batteries. Alternatively, get them a weather radio.

Have a safe week. –JR

(I can consult with your business on marketing strategies in good weather or bad. See the “About JR” tab for a million ways to contact me, or just message me here: jr (at) marketingmercenary dot net.)

Comments (5)

  1. ‘These various scenarios might all require different strategies for business continuity AND marketing!’

    Completely agree. Businesses need to plan for various scenarios and then think what services and marketing will be vital to continuation in this scenario. Disaster recovery plans need to be put in place and tested as far as possible to ensure if a problem occurs the businesses is ready.

  2. bookmarked!!, I love your site!

  3. This is a great tip especially to those fresh to the blogosphere.
    Short but very precise info… Thanks for sharing this one.
    A must read article!

Leave a Reply

Your email address will not be published. Required fields are marked *