Marketing Mishaps #4 – E-Mail Sale Fail

I received this e-mail yesterday (see image below) from GPS manufacturer TomTom.

Does your company use scheduling apps for marketing messages? If so, you might want to make sure that another person reviews the schedule from time to time.

Don’t get me wrong – I signed on for these e-mails, and appreciate the updates and offers I get from TomTom. But I was shopping for a new GPS for a relative before Christmas. Sending this message on time might have sold at least one more unit!

Have you seen a similar Marketing Mishap? Tell us about it in the comments.

P.S. TomTom’s is currently discounting some of their GPS units. I have no idea if it’s a really long Fall Sale.

UPDATE: Just saw a TV commercial for One-Hour Heating and Air: “Get your furnace ready for winter!” Too late.

TomTom E-Mail Sale Fail

TomTom E-Mail Sale Fail

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