When I began to surf the Facebook news feed this morning, I noticed a new item in post menu: “Save…” (See Figure 1)
So, I started looking around the screen for other changes, and found the “Saved” item in the left column, in the main section below my name.
The explanation screen you see when you first click on “Saved” in the left menu bar explains it like this (see Figure 2 below):
“Save links, places, music, and other things for later. Only you can see the things you save. You can choose if you wan to share them.”
Seems like perhaps life just got easier. I wanted to jump right in and see if it was true! (If you want to cut right to the chase, see THE GOOD NEWS & THE BAD NEWS below.)
Right away, I saw that you can’t SAVE just any old post you want. The explanation screen (Figure 2) offers the following list across the top:
Links – Places – Music – Books – Movies – TV SHows – Events
But how does this really work? After perusing my entire news feed for about 30 minutes, I found that the “Save” option only occasionally appears in the post menu (that little downward arrow in the upper left corner of each post – see Figure 2 again).
Apparently, at this time, Facebook allows you to SAVE stories someone posted using a link from another site. You can also SAVE a “shared” post from a fan page.
I noticed that I could not SAVE:
- Text posts from friends
- Photos posted by friends
- Photos shared from fan pages
This last item makes the new feature especially confusing. The confusion comes from the fact that almost every article or blog post on-line – especially from Facebook fan pages/business pages – features a photo. As you scan down through your news feed, these kinds of posts look almost identical:
- Photo posted by your friends
- Photo shared by your friends from another friend
- Photo shared from a fan page or business page
- Check-Ins at businesses or locations
- POST shared by a friend from a fan page or business page (S)
- POST liked by a friend from a fan page or business page (S)
- POST submitted by a fan page or business page (Some can, some can’t – still working on this.)
- POST from a blog shared on Facebook (S)
- News article from any source outside of Facebook (S)
Even though these appear REALLY similar because they feature a photo, only the items marked with an (S) can be SAVED with this new feature.
I looked for “Save-able” items in a couple of the Facebook Groups in which I participate. It seems that “Save” is not available inside Groups, even if the posts match the kinds of Save-able posts listed above.
THE GOOD NEWS
So far, I am very interested in using this feature. Of course, I can utilize it for items that match my personal interests. I’m actually more excited to try it for organizing information that will help me continue my business growth (helpful articles, tips and tutorials). In addition, I’ll be able to easily retrieve posts and links that I can use for the several fan pages for which I gather content on a regular basis.
Even better – a “Share” button appears below many of the items I’ve SAVED (see Figure 3). I don’t have to click on a SAVED item, and find the “Share” button in the original post. I can directly and easily share it on my wall, send it to a friend, or share it to a group or fan page that might find it valuable.
THE BAD NEWS
However, the challenge of remembering the kinds of things you can and cannot “SAVE” will build frustration, and cause many folks to just ignore it. I expect that Facebook will continue to evolve this feature to make it easier, but I hope they move quickly. Already, the info screen above declares you can “Tap the Save icon…”, but I found no such icon anywhere at this time.
Just like almost any topic, if you search Google, you can find a huge number of articles and videos that will go into great detail about how to use Facebook’s new SAVE feature for various purposes.
And, since this is a marketing blog, I would be remiss not to include a link to one detailed article that I found very informative. Here is Mike Gingerich’s post from yesterday on the Business 2 Community blog:
I hope you find Facebook’s new “Save” feature useful. The more folks that use it, the more likely Facebook will be to improve upon it, and integrate it better into our Facebook experience. Without a doubt, Facebook will use the items we SAVE to further personalize the content that appears in our news feeds, as well as the advertising it shows each of us.