Keys to Mobile Marketing Success – Part 1 of 4

Keys to Mobile Marketing Success

Welcome to my series on Mobile Marketing, and thanks for your interest.

First, let’s define “success”. The best ways to use mobile marketing and advertising for your business are what works the best for you. Now, before you cry “foul”, let me go a little further.

In my mind, the word “success” means you’ve reached your goals. So, look at your the goals that your company or organization is trying to meet.

Next, read up on mobile marketing, talk to marketing folks that are using mobile, and decide which goals are most appropriate to a mobile marketing strategy. For example, you might want to:

  • Increase the amount of new customers
  • Get existing customers to buy higher-priced products or services.
  • Get existing customers to help evaluate new products.
  • Improve customer service to as many customers as possible.

Since any of these goals (and many others) can be met via a mobile marketing strategy, your next move is to look at your customer demographics, your timeframe, your financial resoureces, and the other aspects needed to make a plan. This plan should include a framework through which you’ll be communicating to your customers: What time of month? What time of day? How often? Male or female-oriented messages? How “tech-savvy” are your customers?

Once you’ve outlined your plan, your tactics are concerned with exactly what you’re going to do.

To help you develop your tactics, here is the first key:

Offer Them the Best

Offer your mobile audience the biggest discounts

  • This is their reward for allowing you to market to them any time you want!

Give your mobile subscribers opportunities to take advantage of early releases

  •   Offer them to participate in preview events before a new product launch

Give them FREE stuff

  • FREE stuff will make your mobile subscribers feel special.
  • Your subscribers will talk to others about the FREE stuff they received.
  • FREE stuff will encourage non-subscribers to subscribe, thus growing your subscriber list.
  • If the FREE stuff is awarded at your brick-and-mortar location, the likelihood is high that they will spend money while they are there.

Give them valuable information

  • I understand there are legal restrictions on some industries, but if you can legally give a financial advantage through your information, you might consider it.
  • Alert them to upcoming corporate discounts or programs that will benefit them.

I look forward to your questions and comments below.

NEXT WEEK: Part 2 – Offer it to them first.


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