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Partnership – Just Do It.

Kit Wessendorf and Greg Bell

Kit Wessendorf and Greg Bell

Marketing Mercenary was recently called upon to shoot video for Indianapolis-based 12 Stars Media. They are developing training materials for the Indiana Association of REALTORS, in conjunction with Neupath. Neupath is one of many small businesses housed at the Kokomo business incubator site, Inventrek.

I say all that to say this: It’s the complimentary nature of these various businesses that have brought them together (MM included), and their willingness to seek help with certain tasks, instead of “doing it all in-house”. The direct benefit will be some great training tools at very reasonable cost. The side benefits will be the relationships formed and renewed, that can lead to further business or referrals for future opportunities in multiple directions.

To paraphrase “Hannibal” Smith from The A-Team, “I love it when a team comes together!”

Pictured are Kit Wessendorf, producer for 12 Stars Media, left, and Greg Bell, former Kokomo sportscaster from WIOU and Z92.5 fame, on the right. They are recording voice-overs for the “non-talking-head” segments of the training videos. Marketing Mercenary supplied the audio equipment, set-up help, and comic relief, of course.

Also present was Kathy Harbaugh, Indiana Association of REALTORS, (former VP of the REALTORS Association of Central Indiana in Kokomo), and Don McCreary, Neupath.

It was great seeing Greg and Kathy again after several years. I worked at Z92.5/WIOU while Greg was the sportscaster there. I met Kathy when I first started my own business, producing virtual tours for various realtors in Kokomo and surrounding areas. We have all progressed in various ways, but are all still doing things we love and value.

Who knows? There may be room for you in the next project!

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