Rss

Archives for : Facebook

Covfefe drove the world insane, but…

The social media world went insane again today, thanks to a typo tweeted by the #president: covfefe

Hundreds, maybe thousands, of new domains were registered before Noon today. www.covfefecovfefe.com was still available.

Some companies moved swiftly to capitalize on the phenomenon in other ways, such as Teespring.

You can get the non-word printed on just about anything. Order yours today.
It will be forgotten by most folks by the time yours arrives.

But, it will be fun to explain at parties a couple of years from now. Trust me!

https://teespring.com/stores/trump-covfefe

covfefe-t-shirt

Covfefe T-shirts

New Business Has Been THE Business

gulf coast virtual tours fan page
Hey, friends! I realize it’s been quiet over here in Marketing Mercenary land. Since February, I’ve been focusing (pun intended) on my new business adventure, Gulf Coast Virtual Tours. Numerous beautiful homes, beach houses, and condos have been captured by my lenses here in paradise. Now, I have been faithfully serving a handful of my old Marketing Mercenary clients all along, but learning my new surroundings and marketplace has taken priority.

The South Baldwin Chamber of Commerce has obtained my membership, which is a very active, supportive, and fun group of professionals. The Foley Lions Club activities are ramping up as well! Plus, I’m making exercise and health a bigger priority. I can’t stay a desk potato forever…

Just wanted to let you know that’s where the action is. I invite you to check out the website, as well as my Facebook fan page HERE, for Gulf Coast Virtual Tours.

Facebook’s New “Save” Feature

Figure 1

Figure 1

When I began to surf the Facebook news feed this morning, I noticed a new item in post menu: “Save…” (See Figure 1)

So, I started looking around the screen for other changes, and found the “Saved” item in the left column, in the main section below my name.

The explanation screen you see when you first click on “Saved” in the left menu bar explains it like this (see Figure 2 below):

“Save links, places, music, and other things for later. Only you can see the things you save. You can choose if you wan to share them.”

Seems like perhaps life just got easier. I wanted to jump right in and see if it was true! (If you want to cut right to the chase, see THE GOOD NEWS & THE BAD NEWS below.)

GETTING STARTED

Right away, I saw that you can’t SAVE just any old post you want. The explanation screen (Figure 2) offers the following list across the top:

Links – Places – Music – Books – Movies – TV SHows – Events

Figure 2

Figure 2

But how does this really work? After perusing my entire news feed for about 30 minutes, I found that the “Save” option only occasionally appears in the post menu (that little downward arrow in the upper left corner of each post – see Figure 2 again).

Apparently, at this time, Facebook allows you to SAVE stories someone posted using a link from another site. You can also SAVE a “shared” post from a fan page.

I noticed that I could not SAVE:

  • Text posts from friends
  • Photos posted by friends
  • Photos shared from fan pages

This last item makes the new feature especially confusing. The confusion comes from the fact that almost every article or blog post on-line – especially from Facebook fan pages/business pages – features a photo. As you scan down through your news feed, these kinds of posts look almost identical:

  • Photo posted by your friends
  • Photo shared by your friends from another friend
  • Photo shared from a fan page or business page
  • Check-Ins at businesses or locations
  • POST shared by a friend from a fan page or business page (S)
  • POST liked by a friend from a fan page or business page (S)
  • POST submitted by a fan page or business page (Some can, some can’t – still working on this.)
  • POST from a blog shared on Facebook (S)
  • News article from any source outside of Facebook (S)

Even though these appear REALLY similar because they feature a photo, only the items marked with an (S) can be SAVED with this new feature.

I looked for “Save-able” items in a couple of the Facebook Groups in which I participate. It seems that “Save” is not available inside Groups, even if the posts match the kinds of Save-able posts listed above.

THE GOOD NEWS

So far, I am very interested in using this feature. Of course, I can utilize it for items that match my personal interests. I’m actually more excited to try it for organizing information that will help me continue my business growth (helpful articles, tips and tutorials). In addition, I’ll be able to easily retrieve posts and links that I can use for the several fan pages for which I gather content on a regular basis.

Even better – a “Share” button appears below many of the items I’ve SAVED (see Figure 3). I don’t have to click on a SAVED item, and find the “Share” button in the original post. I can directly and easily share it on my wall, send it to a friend, or share it to a group or fan page that might find it valuable.

facebook-save-share-feature

Figure 3

THE BAD NEWS

However, the challenge of remembering the kinds of things you can and cannot “SAVE” will build frustration, and cause many folks to just ignore it. I expect that Facebook will continue to evolve this feature to make it easier, but I hope they move quickly. Already, the info screen above declares you can “Tap the Save icon…”, but I found no such icon anywhere at this time.

Just like almost any topic, if you search Google, you can find a huge number of articles and videos that will go into great detail about how to use Facebook’s new SAVE feature for various purposes.

And, since this is a marketing blog, I would be remiss not to include a link to one detailed article that I found very informative. Here is Mike Gingerich’s post from yesterday on the Business 2 Community blog:

http://www.business2community.com/facebook/facebook-save-feature-use-content-curation-0969609#!bzUx1E

I hope you find Facebook’s new “Save” feature useful. The more folks that use it, the more likely Facebook will be to improve upon it, and integrate it better into our Facebook experience. Without a doubt, Facebook will use the items we SAVE to further personalize the content that appears in our news feeds, as well as the advertising it shows each of us.

Failure to Launch – A Tale of Facebook Frustration

If you have started a Facebook Fan Page, congratulations! Fan Pages can be a great platforms for interacting with your audience. Fan Pages can be wonderful tools to find new fans and potential customers. A Fan Page can be an occasional activity for your marketing person, or a daily obsession for your entire staff and “tribe” of fans.

Fan Pages can be launched with a bare minimum of information and engaging content.

DO NOT DO THAT. Seriously, don’t.

I have received four invitations to “LIKE” new fan pages in the last three days. One of them had only started a few days ago, but the description fields in the “About” section were all filled out, and numerous updates about recent activities had been posted.

It was ready.

It had plenty of answers to my questions: What is this organization? How long have they been around? How would I get in touch with them?

The other three all looked very much like my example image, which was actually taken from a page to which I was invited. The names have been omitted to protect the offending parties.

Continue Reading >>

Grab That Testimonial – Part 2

Capture that testimonial! (See Part 1)
Yes, I’m a professional videographer/director/editor (I could add some more slashes, but that’s enough for now). Why would I suggest that you capture it yourself? Well, you might have a customer standing at your counter, telling you how much your great products and service make their life better.

Get out your phone camera, or Flip Cam, or laptop webcam. Record it yourself, right then, to capture two things:

1) The words and ideas that convey the true emotion your customer is feeling.

2) The ~willingness~ of that customer to share their feelings with you at that moment.
This video clip can be edited to remove the stumbles, or to enhance the audio and visuals. I can add a logo and title at the beginning, your customer’s name where appropriate, and your contact information at the close.
“But what if it’s really noisy and shaky, or the customer had an embarassingly awful time getting their words out?”
DON’T DELETE IT YET.
Let’s use that “outtake” to write a script (or at least an outline) for a reshoot, where the customer can prepare, and we can set up lighting, a microphone, control the background noise, and get a much more professional-looking and great-sounding recording. Once it’s edited, you’ll have a great story to let potential customers hear from one of your happiest clients!
This social proof helps change a person’s mind, from “will they buy from you?”, to “when will they buy from you?” Happy shooting!

For more unbelievable helpful advice, feel free to shoot me an e-mail: jr (at) marketingmercenary.net. Or, call (7650 997-8687.

Grab That Testimonial – Part 1

You may have heard that the personal testimonial is the most powerful way to influence would-be customers to patronize your business. The second-most-powerful marketing tool is a similar testimonial, captured on video. A testimonial is a great example of “social proof”.
You can use the video (or a link to the video) in the following:
  • Social media posts (Twitter, Facebook, LinkedIn, CraigsList, Yelp, or almost any other)
  • E-mail
  • Printed link in your brochure or business card
  • QR code link for mobile consumption
Because of this flexibility, video is a perfect tool for all businesses.
I’m not going to be one of those “marketing experts” that tells you what a great idea something is, without telling you how to accomplish it. Tomorrow: Grab That Testimonial – Part 2 (How and Why)

Strategic Power: Your Content Calendar

It’s tough for some folks to create a 12-month “marketing calendar”. Do this anyway: create your content calendar – topics for each month, and if possible, each week.
► Once you have your your topics for months & weeks, use them to brainstorm blog posts, videos, and social media updates throughout the year. This process is now easier because the topics are already decided!
► Plus, if you have an idea for something that’s on your calendar for November, put it in a file. Soon, your file will be overflowing with ideas that can help you generate MORE ideas!

With this under your belt, when marketing ideas or advertising opportunities arise, you are already following a plan. If the idea or opportunity fits into your plan, you can jump on it, or you can adapt your content strategy to fit the opportunity (if it’s too good to pass up).

An alternative tactic would be to share your content calendar with your trusted advertising reps. Then, they can bring new or “classic” packages to your attention when they a great fit for your upcoming content plans.

What other benefits do you find when you’ve planned your content creation ahead of time?

Follow Marketing Mercenary on Twitter: @mmercenary

Become a fan of Marketing Mercenary on Facebook by clicking here.

 

Facebook Users: Time to Shop for a New Pen?

Keep using Facebook, or go shopping for something new?Facebook is your old, favorite pen. You’ve been using it for years. It’s always at your disposal. You’ve been trying to ignore this fact, but increasingly…

Your dear old pen starts to skip. It doesn’t write perfectly when you try to use it. You shake it down, trying to get the ink to flow like it used to. It works again, for now. You keep doing this because you can’t find ink refills for it.

The part of this analogy that’s the most useful for us all is right here: When you have an old, favorite pen, you keep trying to use it while it’s clunky and unreliable – it’s getting in the way of what you really want to do. So, you fail to do what you really should do – look for something else that will work better….

Continue Reading >>

Marketing Mishaps #2 – Know Your Customer

This one is just plain absurd.

castle appraisal adI don’t recall the circumstances under which this ad popped up on the right-hand side of my Facebook screen. I think I could make the case that, no matter what I was looking at or discussing, this ad should have never appeared to me.

Why?

Demographic information can be very precisely targeted in a Facebook ad campaign. You can fine-tune your targeting using demographic terms like:

  • Sex
  • Age (range or exact age)
  • Interests
  • Income
  • Education Level
  • Geographic Area
  • Relationship Status

So, let me give you a thumbnail sketch of ME: I am 51 years old, married, middle-class income, Bachelors degree, have always lived in the Midwest, and have never, EVER expressed any interest in owning a castle. Ever.

How did this ad get presented to me? I suspect the demographic targeting for this ad campaign was left blank. That would be something like placing your ad on radio or TV stations AT RANDOM, without regard to format or audience.

I can’t think of any good reason to do that, except for the possibility that the sponsors of this ad either didn’t know whom they were targeting, or didn’t care to instruct Facebook of those facts.

Course of Action

Continue Reading >>