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Grab That Testimonial – Part 2

Capture that testimonial! (See Part 1)
Yes, I’m a professional videographer/director/editor (I could add some more slashes, but that’s enough for now). Why would I suggest that you capture it yourself? Well, you might have a customer standing at your counter, telling you how much your great products and service make their life better.

Get out your phone camera, or Flip Cam, or laptop webcam. Record it yourself, right then, to capture two things:

1) The words and ideas that convey the true emotion your customer is feeling.

2) The ~willingness~ of that customer to share their feelings with you at that moment.
This video clip can be edited to remove the stumbles, or to enhance the audio and visuals. I can add a logo and title at the beginning, your customer’s name where appropriate, and your contact information at the close.
“But what if it’s really noisy and shaky, or the customer had an embarassingly awful time getting their words out?”
DON’T DELETE IT YET.
Let’s use that “outtake” to write a script (or at least an outline) for a reshoot, where the customer can prepare, and we can set up lighting, a microphone, control the background noise, and get a much more professional-looking and great-sounding recording. Once it’s edited, you’ll have a great story to let potential customers hear from one of your happiest clients!
This social proof helps change a person’s mind, from “will they buy from you?”, to “when will they buy from you?” Happy shooting!

For more unbelievable helpful advice, feel free to shoot me an e-mail: jr (at) marketingmercenary.net. Or, call (7650 997-8687.

Grab That Testimonial – Part 1

You may have heard that the personal testimonial is the most powerful way to influence would-be customers to patronize your business. The second-most-powerful marketing tool is a similar testimonial, captured on video. A testimonial is a great example of “social proof”.
You can use the video (or a link to the video) in the following:
  • Social media posts (Twitter, Facebook, LinkedIn, CraigsList, Yelp, or almost any other)
  • E-mail
  • Printed link in your brochure or business card
  • QR code link for mobile consumption
Because of this flexibility, video is a perfect tool for all businesses.
I’m not going to be one of those “marketing experts” that tells you what a great idea something is, without telling you how to accomplish it. Tomorrow: Grab That Testimonial – Part 2 (How and Why)

Commercial Virtual Tours – Marketing Benefits

In the last several weeks, Best Property Marketing (our Virtual Tour and Real Estate marketing service) experienced a surge in Commercial Virtual Tour business. These have been strictly buildings in North Central Indiana that are for sale or for lease.

office building reflection

The main client for these VTs has been Tom Harrold at Harrold-Chandler Real Estate. Thank you, Tom, for your business and your trust in us!

Here’s an example: 1626 E. Jefferson Street, Kokomo (The “Guyer the Mover” facility)

We’ve also submitted quotes for other Commercial clients, and hope to continue to grow in this area. If you know a commercial property manager in Central Indiana, we would appreciate the chance to demonstrate the value of using Virtual Tours to increase their marketing impact.

Briefly, some of the benefits of including a Virtual Tour with your Commercial Real Estate listing:

  • This marketing tool can help show the layout and flow of a property, as well as the condition of a property, and approximates the experience of “being there.”
  • An excellent method of qualifying your prospects. If they’ve seen the Virtual Tour, then call for a visit, that means they are sincerely interested.
  • They show the potential buyer that you are serious about selling or leasing the property!
  • Their marketing impact and visual appeal is superior to a slide show of still images.
  • The web link for a Virtual Tour can easily be posted to Facebook or Twitter, or e-mailed to an interested shopper!

Commercial Virtual Tours start at $200*, which includes 4 Hi-Res panoramic “spins” (up to 360°) plus 10 still images. For additional cost, we can provide up to 30 combined images (spins and stills). Your tours can also include dimensions, feature descriptions, maps, and floor plans. For more information, contact JR via (765) 997-8687, or jr@bestpropertymarketing.com. Thanks for your interest! (UPDATE: We now include 5 Hi-Res “spins” per basic commercial tour at the $200 rate.)

*Typical. Multiples or special applications can drive the investment even lower!

“Community of the Year 2011” Awarded to Kokomo

Kokomo Community of the Year videoKokomo City Hall in Kokomo, Indiana, October3, 2011. The Indiana State Chamber of Commerce awarded Kokomo the title of “Community of the Year 2011.” In this video, you’ll hear the announcement and related comments from Mayor Greg Goodnight. You’ll also hear remarks from Kevin Brinegar (Indiana State Chamber of Commerce President) and Jeff Cardwell (Kokomo/Howard County Chamber of Commerce Chairman).

Marketing Mercenary shot, edited, and delivered this program to you via YouTube.com. Please click the image to watch.

 

Gallery – Tipton County IN Fireworks

Clear skies and little wind made for a great fireworks display at the Tipton County Fairgrounds in Tipton, Indiana last night (7-3-2011). I hope you enjoy this gallery of photos I shot last night!

[ My blog has been getting hundreds of hits for the schedule for area fireworks displays for the Indiana towns of Tipton, Greentown, Walton, Peru, Burlington and Kokomo. This tells me that the Internet marketing for the official sources of this information could use improvement. If your business or organization is in need of traditional or internet marketing assistance, please contact me: Marketing Mercenary (the About JR page of this blog), or via Best Property Marketing. ]

Thanks for visiting! Happy 4th of July, and God Bless America!

2011 Fireworks Displays for the Kokomo Area – UPDATED

Tipton Indiana Fireworks

Tipton Indiana Fireworks

Our local paper, the Kokomo Tribune, posted the following times for area fireworks displays yet to happen for the 2011 Independence Day holiday. They are accurate in that I could not find any up-to-date sources that contradicted them, except for the Kokomo Tribune itself. I was able to confirm most of these dates via other sources. UPDATE: Kokomo fireworks were postponed due to weather. Please see red text below.

  • Peru – At dusk Sunday at the town park

  • Burlington – At dusk Sunday at Burlington Park

  • Greentown – At dusk Monday at the Howard County fairgrounds.

  • Tipton – 10:10 p.m. Sunday at Tipton County Fairgrounds.

  • Walton – Monday at dusk, Walton town park.

  • Kokomo – Friday, July 8, 10 PM at Foster Park

It’s our family tradition to enjoy the Tipton County fireworks. The Tipton display will reportedly add a substantial 35% more fireworks to their 20-minute “sky concert” display. Music is provided on the FM country station, WWKI.

Enjoy yourself, and BE SAFE! –JR

11 Money-Making Ideas for a Rainy Day

Marketing Mercenary Money-Making Ideas

Money-Making Ideas

In the context of yesterday’s storms and today’s rain, Marketing Mercenary suggests that you create an attention-getting promotion for you business today!
For example:

Rainy Day Specials

  • Banks offer a bonus service or gift for opening a savings account – today only!
  • Insurance agents offer a gift card or other incentive for purchasing home-owners insurance, or adding a flood insurance rider – today only!
  • Department Stores offer a deep discount on boots (you know, not the high-heel kind – the utility kind)
  • Realtors offer to help prospective client find a new home in a higher, drier area – OK, this may take longer than a day…
  • Remodeling Companies offer a discount on shower enclosures and installation. Get it?
  • Massage Therapists offer a discount to help alleviate the jangled nerves brought on by lightning and thunder and jumbled schedules. Offer discounts to FARMERS that are stressed out from waiting for the weather to clear – today only! Offer discounts to power company personnel that have worked overtime to help the public, clearing downed trees and power lines – OK, offer similar discounts all the time.

Clean-Up Specials

  • Grocery Stores offer discounts on paper towels, floor cleaner, Lysol, etc. – anything needed to clean up muddy and water-damaged areas – today only!
  • Car Washes or Detail Centers offer a two-for-the-price-of-one deal – today only!
  • Disaster Recovery providers – OK, you’re pretty well set. Just sponsor the local radio weather forecasts for the rest of the Spring and Summer.
  • Carpet Cleaning Services offer multi-room specials – through the weekend only!
  • Landscaping companies offer clean-up specials, to remove debris from flower beds and other areas – through the weekend only! (You won’t be doing any mowing for a few days, anyway.)

I hope this got you thinking how you can help folks out, have a little fun, AND bring attention and revenue to your business in a good way. Be safe!

For help with any of these ideas, or with developing unique marketing tools and strategies for your business, contact the Marketing Mercenary!

Loveless Root at The Social

A little rock, a little blues, a little rootsy, a lot of fun. Loveless Root continues to refine their sound. They opened for Midwest Hype and Twin Cats Friday night at The Social in Kokomo.

Loveless Root

(SEE BELOW FOR PHOTO GALLERY)

Josh Mast, has been with the group full-time for a while now, according to bassist Jesse Bieber. His contributions, both on vocals and guitar, are complementary to Roderick Allen Minch’s more laid-back style.

Bieber also gave props to Eddie Roodvoets, listed on the Loveless Root Facebook page as the guy playing “Alternative Percussion.” If you don’t know how much a percussionist can add to the overall sound of a group, please check out Loveless Root. You can also see Brian Pavey in InsideOut, a local cover band that have previously written about.

Chris Kremer’s sax also helps to gives Loveless Root a full, rich sound not found in most bands you hear in a bar. All three bands at The Social that night have a sax player in the line-up, so the audience got an uncommon treat in my experience.

I have to mention drummer Joey Ray Wills as well. And not because I talked about everyone else. Because he’s the kind of purposeful drummer that puts a solid foundation under the whole performance, even with a couple of tricky timing changes. Thanks for sweating so we could all have a fun evening!

Continue Reading >>

Great chance to hear original, live music

My friend, Jesse Bieber, has a burning passion for original music. He loves to listen, he loves to perform, he loves to connect with other bands, and even help them find gigs together or alone. In other words, he lives music. I’ve written about hearing his band once before…

Loveless Root at the Mouse Trap

Loveless Root at the Mousetrap

But this article isn’t about Jesse. It’s about the fact that you can hear his band, Loveless Root, tonight at The Social in Kokomo, at 10 p.m.  AND, you will hear two more regional band that Jesse won’t stop raving about: Midwest Hype and Twin Cats.

I have not had the privilege of seeing Twin Cats or Midwest Hype live, yet, so I want you to realize that this is at your own risk. You can get a taste of some of their original tunes from these and other videos on YouTube and the Mousetrap website.

Loveless Root – http://www.youtube.com/watch?v=uzgf5mo9bzo (Some great drumming in this clip!) (UPDATE: This link actually works now.)

Midwest Hype – Something Beautiful – http://www.youtube.com/watch?v=mYneQTTu8Kg

Twin Cats – King Cobra – http://www.youtube.com/watch?v=JY0oZ5RuOFE

The show will go on until 3 a.m., and it promises variety and creativity that will chase away any Winter “blues!”

The event invitation page on Facebook has all the details (via The Social). Click “I’m attending,” and have a blast tonight! The cover is only $5.

http://www.facebook.com/?ref=logo#!/event.php?eid=143850198996676

(Credit for the photo above goes to HiddenRelic.net)

Sunrise Steakhouse in Kokomo CLOSED for now.

CLOSED

Sunrise Family Steakhouse Closed Today

This afternoon, I spoke with managers at Sunrise Family Steakhouse in Kokomo. They site a number of issues that have contributed to the closing of the newly opened restaurant today. I was asked not to publicize those reasons at this time, since there was still hope of getting them resolved. Please come back to “Exactly, J.R.” at a later time for more information as it becomes reliably available.

UPDATE 2 p.m., 12-9-2010: According to local media, the employees reported that Board of Health violations, as well as lack of payment to employees and contractors were the reasons for closing. At this point, in local media, only the employees have provided statements, not the Board of Health, contractors, or the owner. I heard the same statements from the employees and two contractors yesterday before they decided to close, but since I did not speak to the Board of Health or the owner, I did not report the reasons. An eye-witness reported to me at 12:15 p.m. today that the police were questioning the owner at the restaurant location. As further details are available from reliable sources such as authorized spokespersons, I will pass that information on to you.