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Grab That Testimonial – Part 2

Capture that testimonial! (See Part 1)
Yes, I’m a professional videographer/director/editor (I could add some more slashes, but that’s enough for now). Why would I suggest that you capture it yourself? Well, you might have a customer standing at your counter, telling you how much your great products and service make their life better.

Get out your phone camera, or Flip Cam, or laptop webcam. Record it yourself, right then, to capture two things:

1) The words and ideas that convey the true emotion your customer is feeling.

2) The ~willingness~ of that customer to share their feelings with you at that moment.
This video clip can be edited to remove the stumbles, or to enhance the audio and visuals. I can add a logo and title at the beginning, your customer’s name where appropriate, and your contact information at the close.
“But what if it’s really noisy and shaky, or the customer had an embarassingly awful time getting their words out?”
DON’T DELETE IT YET.
Let’s use that “outtake” to write a script (or at least an outline) for a reshoot, where the customer can prepare, and we can set up lighting, a microphone, control the background noise, and get a much more professional-looking and great-sounding recording. Once it’s edited, you’ll have a great story to let potential customers hear from one of your happiest clients!
This social proof helps change a person’s mind, from “will they buy from you?”, to “when will they buy from you?” Happy shooting!

For more unbelievable helpful advice, feel free to shoot me an e-mail: jr (at) marketingmercenary.net. Or, call (7650 997-8687.

Grab That Testimonial – Part 1

You may have heard that the personal testimonial is the most powerful way to influence would-be customers to patronize your business. The second-most-powerful marketing tool is a similar testimonial, captured on video. A testimonial is a great example of “social proof”.
You can use the video (or a link to the video) in the following:
  • Social media posts (Twitter, Facebook, LinkedIn, CraigsList, Yelp, or almost any other)
  • E-mail
  • Printed link in your brochure or business card
  • QR code link for mobile consumption
Because of this flexibility, video is a perfect tool for all businesses.
I’m not going to be one of those “marketing experts” that tells you what a great idea something is, without telling you how to accomplish it. Tomorrow: Grab That Testimonial – Part 2 (How and Why)

The “Likes” You Like – Clean-Up Time?

(Post updated on 9/29/2016 to reflect changes Facebook has made since originally posted. Thanks for reading!)

Do you use a Facebook Fan Page to promote your business or organization? On your page, there’s a panel on the right that shows the Fan Pages where you have clicked LIKE. Coincidentally, it’s called “Likes.”

Have you clicked LIKE on the Weird Al Yankovic fan page? Are you personally interested in beekeeping or origami?  Are you a fan of the Dallas Cowboy cheerleaders?thumbs up

I’m not judging. I’m simply here to ask you if these pages reflect the professionalism and personality of your business? Does that include everyone at your business?

I’m also not saying that you should take a vote among your co-workers. I’m suggesting that the LIKES that your Fan Page displays be focused on pages that would be appealing to the largest number of your customers. Visitors to your fan page should only see items that are consistent with YOUR brand image.

So, if your brand image is all about fun, you might actually click LIKE on Weird Al’s fan page, and show that goofy mug on your page. But if your brand image is about helping homeowners save money, you might restrain your LIKES to DIY fan pages, big box stores like Lowes and Menards, and financial services.

What if you’ve already clicked LIKE on the “horrorcore” hip-hop group, Insane Clown Posse? Again, I’m not judging….

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How To Keep Up On Your Blogging

Helicopter Keeping Up with Boat Race

Can You Keep Up?

A common blog article topic usually comes forth on the InterTubes as “What to Write About When You Don’t Know What to Write About.,” or “How to Overcome Bloggers Block.” The most common suggestion I have seen is to keep a file or folder of ideas for future articles. When inspiration comes, write down as many topics or specific ideas as you can. Then, you’ll have numerous ideas for future dry spells.

You should definitely do that.

But to boost your output even more, I’m going to take a different angle on that idea today. This particular strategy takes some work, but the payoff is double, compared to the “idea bank.”

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Reload: Create A New Product

Create A New Product!

Reload #2 from Marketing Mercenary

Are you stuck in a rut? Producing but not creating? Selling but not solving?

In this edition of Reload, I’ll share something that gave me a spark a while back, and is generating new business for me now: creating new products.

A while back, the gentleman that was my business coach challenged each person in his group to create a new product in two weeks. He also thought that, since I deal mainly in electronic media services, I should easily be able to create a range of new offerings: low-cost, mid-range, and premium.

I did it, and I sold one of the mid-range products for about $400 a short time later. It was my biggest single sale up to that time! Was it expensive to launch this new product line?

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Priceless Preservation

Precious Memories

Memories are some of our most valuable possessions. Weddings, holidays, family vacations, reunions, birthdays, and many other special occasions are exactly that – special. Sometimes, we are fortunate enough to record these events and other great moments in our lives. And those recordings can be – as the popular MasterCard commercials would say – priceless.

VHS Tape Label

Our memories can last forever, but not on VHS!

“Uh oh,” you might be thinking. “This sounds like a sales pitch.” I guess I would be guilty as charged. After all, I used “the P word.” But I hope you’ll indulge me for a few moments. I’ll warn you, this is a 3-page article – pretty long by Internet standards. However, the  coming paragraphs could save some of your priceless memories from decay and destruction.

Decay and destruction?

The recommendation for long-term storage of VHS tapes is a maximum of 50% humidity and 70° Fahrenheit. Most folks store their VHS tape collection in the basement (higher humidity) or the attic (huge fluctuation in temperature). Even under archival conditions (25% humidity, 40° F), VHS tapes will last about 15 years before they begin to suffer serious degradation.

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MTA – Missing The Action

 

Mystery Guest

Missing The Action

Under the “People You May Know” tab on LinkedIn.com, I saw something very interesting this morning. A professional photographer is listed there with no profile photo! If I really did know this person, I would probably e-mail them and pester them about this omission. Since I don’t know them, and I’m unimpressed by their lack of confidence, I will not click on their name. Opportunity for them…lost.

Is the lack of a profile photo costing you valuable connections that may never happen?

Call a photographer today if you’re MTA. If you don’t know a photographer, call me.

The choice is being made.

(First, you may want to see my Sept. 30 post)

“But wait,” you may say. “Marketing Mercenary’s specialty is developing marketing tools for For Sale By Owners. I’m not in a competition, but I do want to sell my house.”The choice being made.

News flash: Every home on the market right now is your competition. Continuously, more homes are being placed on the market, and more are being sold.  Every day, someone makes the choice to buy your home OR NOT. If you’re not using the most effective, big-bang-for-the-buck marketing weapons to promote your home, you’re LOSING.

Invite Marketing Mercenary to put the tools in your hands that you need to achieve your goals for selling your home: 360-degree panoramic virtual tour, home staging, social media, print advertising, video, your-very-own-gosh-darn-website, and more. Take a look at www.YourTourNow.com, and call this number:

765-210-6893.

Let’s get started.

Networking Notworking?

If you’ve been attending networking events, but you don’t feel like you’re getting everything you could out of the experience, then this may be just what you need. Scott Pumphrey (Rainmakers, Team MonaVie) initiated a sort of “Networking 101” series this morning at The Vault, a new coffee shop in downtown Kokomo.

Scott Pumphrey at The Vault

Scott Pumphrey Leads at The Vault

The workshop was well-attended, but there’s still room for you, someone else in your organization, or those just starting out in business. It would also be a great way to learn about networking if you’ve never been to such an event in your life. Membership in a networking organization is not required.

Set the “repeat” feature in your calendar for a 1-hour session every SECOND Thursday morning at 10:30 a.m. at The Vault, 223 N. Main in Kokomo.

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Every one-on-one’s a winner!

Get smarter.

Reach higher.

Care more.

Everyone wins!

You know I’m a huge advocate of business networking. I have been encouraged to seek self-improvement along the way, and have encouraged other as well. Reading (and listening to) more books, attending the occasional seminar or workshop, and utilizing a business coach is making me a more capable professional, and it enhances my personal well-being.

The one thing that carries the greatest benefits is the one-on-one, where I share an hour or so with another professional, learning as much as I can…

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