Archives for : writing

One Surprising Fact That Can Improve Your Marketing and Communications


Writing –>> focus –>> better writing –>> better focus.


Not always easy, but simple.

Strategic Power: Your Content Calendar

It’s tough for some folks to create a 12-month “marketing calendar”. Do this anyway: create your content calendar – topics for each month, and if possible, each week.
► Once you have your your topics for months & weeks, use them to brainstorm blog posts, videos, and social media updates throughout the year. This process is now easier because the topics are already decided!
► Plus, if you have an idea for something that’s on your calendar for November, put it in a file. Soon, your file will be overflowing with ideas that can help you generate MORE ideas!

With this under your belt, when marketing ideas or advertising opportunities arise, you are already following a plan. If the idea or opportunity fits into your plan, you can jump on it, or you can adapt your content strategy to fit the opportunity (if it’s too good to pass up).

An alternative tactic would be to share your content calendar with your trusted advertising reps. Then, they can bring new or “classic” packages to your attention when they a great fit for your upcoming content plans.

What other benefits do you find when you’ve planned your content creation ahead of time?

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Not a Reset – A Resolution and Declaration

Back on May 22, I started a 30-day writing exercise. Today, I declare it:

I am a writer.

Great Writers DeclarationWhen I started the 30 days, I described it by saying I was working on improving my writing. This is still absolutely true. But today, I’m no longer calling it an exercise. It’s what I believe I am.

Professionally, I have always been dedicated to communication with various media. All of those media embody writing as their core strength, except for photography. But even my photography is typically part of a larger message that depends very much on strong writing to be successful.

So, up there in the title, I call today’s message a resolution. It’s not a New-Years-resolution resolution. I am resolving the contradiction between writing for other activities and being a writer.

I am also a photographer, video producer, and virtual tour expert. But those titles describe activities. “Writer” describes, I believe more accurately, the calling of a person to be an artist, using words to craft his or her message.

Integrity (and attention to detail) forces me to also note the following: In this 15-day challenge, I will be participating in “15 Habits of Great Writers,” as defined and coached by Jeff Goins. At the conclusion of it, I will determine whether or not to complete the earlier 30-day commitment. I have a feeling it will be an unnecessary formality, but we’ll see.

If you want to join me, it’s not too late. See for the details.

When I started the 30 day exercise, I thanked Erik Deckers and Jeff Goins. Today is different. I thank my sister, Wendy Hoopengarder, for insisting for years that I was already a writer. Thanks, Sis. I guess you were right.


Day 1 – Writing Daily for 30 Days – 5/22/2102

Why should I write? Geez, that seems like a tired way to start my first post on getting serious about writing.writing materials

Actually, fear is probably a much more honest excuse to NOT create my first post using reasons why I should write. I don’t know everything about ANYTHING.

So the temptation to quit, right here and now, is very strong. My first blog was fairly successful in my mind – I had about a dozen semi-regular readers. I posted on all the things that were important to me: faith, family, photography, music and my marketing business.

Then, I started another blog. I wanted to write solely on faith. My first post asked the question, “Are God’s qualities of love and strength separate qualities, or inseparable?” My first post was SHREDDED by a person that I had never met. That stung so badly that I gave up on that blog immediately.

Subsequently, I went back to the main blog, “Exactly, J.R.” Several months later, I created my company website. The conventional wisdom then and now is that your website should be the home of your blog, where you expound on all the wisdom and ideas that you have gained in your profession. This is supposed to establish you as an expert – someone whose opinion can be trusted.

That’s this blog. You are here.

I have not updated this blog on a regular basis, unless you can call “at least once per quarter” a regular basis.

And so far, in this initial effort to become serious at writing, I have not yet provided a single reason why ~I~ should write…just reasons why I haven’t written consistently. The excuses stop now.

The Reasons.

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