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The Hangnail

A hangnail drives you crazy. It catches on your clothing, your coat sleeve, your desk drawer. All day long.

You pick at it because it’s wrong and out of place. It keeps getting worse. Sometimes, it actually hurts.

Don’t you wish your undeveloped mobile marketing was a hangnail?

If it bothered you constantly, you would fix it, wouldn’t you?

If customers would pester you every day, saying “When I view your website on my phone, everything is TINY, and I can’t get around!”, you would work on improving that, wouldn’t you? Because no one wants unhappy customers.

Actually, something far worse is happening, when you have a website that is not suited for mobile delivery: customers move on.

Or, maybe you have a great mobile site, but no mobile loyalty program? No “top of mind awareness” that’s developed from the fact that over 50% of people, ages 18-30, primarily open e-mails on their phones. Do you have a way to reach the huge number of potential customers that use their mobile devices in restaurants and coffee shops?

That hangnail is getting more irritating, isn’t it? It might even be starting to hurt.

Fix it.

It might be as easy as using a plug-in like WPtouch, if your website is built on the WordPress platform. (Depending on your site, that might be just a temporary fix, but it’s fast and free.)

Mobile loyalty programs can be set up using a plastic key tag with a bar code or QR code, e-mail, or many other ways. You could even have your own app developed, which is a very hot trend now. Create your next e-mail campaign, assuming that people will read the messages on their mobile devices. Many of them are.

Would you like to borrow my fingernail clippers?

If you’d like some help with developing your mobile marketing strategy, or developing the tools to do what you know needs done, contact J.R. with Marketing Mercenary.

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