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What Keeps You From Becoming A Commodity?

I saw a tiny red “20” over one of the apps on my phone this morning. So, to try to catch up just a little on channels I follow, I tapped the YouTube icon. I caught Gary (@garyvee) Vaynerchuk’s Daily Vee #356 today. (Yep, my phone took me to yesterday’s today. Thank you, phone.)

About 12 minutes in, he said, “There is ONE THING that will keep you from being a commodity: your brand. (Emphasis: his)

Commodity vs. Differentiation
…and it really got me thinking about my Gulf Coast Virtual Tours business. I realized that some of the things I do, brand-wise, push it toward “commodity” instead of toward distinction & differentiation. So let’s do an exercise today…

Take out a piece of paper, or create a note on your device. List 3 things you do that tilt you product or service toward becoming a commodity. Then, list 3 things you can do to “un-commoditize” it with your branding. THEN, circle the most important one, and get started on it before the end of the week. BONUS POINTS: share 1 thing on your un-commoditizing list in the comments below.

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